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The National Honey Board, Firestone, Colo., is celebrating National Honey Month in September with the help of breweries across the United States. National Honey Month is an annual celebration of honey, honey bees and the ingredient that plays an essential role in brewing, the Board says.

Getting ready for fall, Dogfish Head Craft Brewery announced the release of its fall seasonal Punkin Ale, which originally debuted in 1994. 

With consumers desiring more premium options, White Plains, N.Y.-based HEINEKEN USA took its expertise as a global brewer of major brands, including Heineken and Dos Equis, to embark on a journey to give consumers the premium beer tastes from the diverse sources that they desire.

Great America, a brand of Stout Brewing Co., announced the introduction of a new fall seasonal flavor joining its lineup of specialty flavored malt beverages: Great America Apple Pie. 

Birra Moretti, a brand of Five Points Trading Co., a division of White Plains, N.Y.-based Heineken USA, announced it is teaming up with Bocce, Italy’s beloved pastime, to encourage legal-drinking aged consumers to come together and enjoy two Italian classics with friends, family and fellow patrons at their favorite local bar, at home or at other outdoor social gatherings this fall. 

Julian Hard Cider introduced Pearanormal. 

St. Louis-based Anheuser Busch’s Lime-A-Rita brand announced that it will be an official sponsor of the NFL for the first time. Lime-A-Rita has brought fun to stadiums for the past five years, and this season, the brand is looking to take it to the next level, the company says. 

Ulee’s Light Cider Co. launched with two products: Ulee’s Light Cider Dry and Ulee’s Light Cider Citra. 

This summer, Mike’s Hard Lemonade, Chicago, is delivering happiness and humor with a little help from rapper and comedian Lil Dicky and Drizly, the technology company behind the first eCommerce alcohol app.