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Home » Topics » Category Focus » Beer

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Beverage brands create personalized content in digital forms

Propel creates Pandora station, Michelob Ultra launches Amazon Alexa skill
Amanda Del Buono
May 15, 2017
I have been a fan of Pandora for years now. I have a station for driving, driving with my parents in the car, working and running. Because I use the free service, I am accustomed to the targeted advertisements. So, when Pandora For Brands released an article titled “3 Ways to Personalize and Customize an Ad Campaign,” it caught my interest.
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Heineken ICC 2017

Heineken announces sponsorship of ICC matches in the US

Announces bigger program for 2017
May 4, 2017

This July, White Plains, N.Y.-based Heineken USA is bringing soccer fans closer to game.


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SpikedSeltzer

SpikedSeltzer expands nationally

Progressive adult beverage reaches all 50 states
May 4, 2017

SpikedSeltzer, Norwalk, Conn., announced that the brand is available for sale nationwide. Launched in 2013, SpikedSeltzer had been primarily sold in New England, New York and New Jersey. Now, the progressive adult beverage is reaching all 50 states.


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Heineken CoolerPack

Heineken brand releases COOLERPACK innovation

Brand transforms secondary packaging into beverage cooler
April 28, 2017

Heineken, a brand of White Plains, N.Y.-based Heineken USA, is launching the COOLERPACK, an engineered 18-pack cardboard packaging innovation that allows consumers to chill their Heineken by removing the top of the case and adding ice, the company says. 


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Malibu Beer

Malibu Beer

April 27, 2017

In time for summer, United States Beverage announced the May launch of Malibu Beer, an imported lager from the Caribbean.


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CBA releases 2016 sustainability report

Craft brewing group addresses carbon intensity, waste prevention, community support
April 25, 2017

Craft Brew Alliance Inc., Portland, Ore., released its fourth annual sustainability report. The report provides an in-depth look at the company’s accomplishments in three focus areas: carbon intensity, waste prevention and local community giving. 


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Henry's Hard Sparkling

Henry’s Hard Sparkling

April 21, 2017

MillerCoors announced addition of Henry’s Hard Sparkling to its portfolio.


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Craft Brew Alliance announces 2016 financial results

Kona depletions increase by 12 percent
April 14, 2017
Portland, Ore.-based Craft Brew Alliance Inc. (CBA) announced financial results for the fourth quarter and full year that ended Dec. 31, 2016.
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Fake News Ale

Toronto craft brewer launches Fake News Ale

Northern Maverick’s first beer to be available this summer
April 11, 2017

As Northern Maverick gears up for a summer launch, the Toronto craft brewer announced its first beer as part of a charitable line of beers that will be available at its Bathurst brewery/restaurant, onsite beer shop and through direct delivery in Ontario.


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Truly Lemon & Yuzu

Truly Spiked & Sparkling Lemon & Yuzu

April 11, 2017

Truly Spiked & Sparkling, a brand of The Boston Beer Co., launched its newest flavor: Truly Spiked & Sparkling Lemon & Yuzu.


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In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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