Blue Moon Brewing Co., an operating unit of MillerCoors’ Tenth and Blake Brewing Co., debuted Vanilla Wheat Ale, its newest spring flavor to join the Spring Sample Pack.
After years of testing, The Boston Beer Co. announced that its Samuel Adams brand launched the first three brews from the Samuel Adams Nitro Project: Nitro White Ale, Nitro IPA and Nitro Coffee Stout.
Three varieties of limited-edition ales to be released throughout 2016
February 2, 2016
Redd’s, a brand Chicago-based MillerCoors, the U.S. joint venture between SABMiller and Molson Coors Brewing Co., unveiled its new Limited Pick, a series of special-release ales that will be available for a limited time.
IRI data details CPG categories most impacted by the game
February 2, 2016
Information Resources Inc. (IRI), Chicago, released data detailing the sales lift of various food, beverage and consumer product categories that are most impacted by pre-game preparations and shopping sprees for the Super Bowl.
Bill Hackett assumes newly created position of chairman of beer
January 26, 2016
Constellation Brands Inc., Victor, N.Y., announced several executive appointments across the organization to further bolster its business and support the company’s long-term growth strategies.
New craft beers feature nitrogen instead of carbonation
January 25, 2016
After experimenting with countless iterations and test batches in the nano-brewery at the Sam Adams Boston Brewery, the brewers at Boston-based The Boston Beer Co. announced the release of the first three brews from the Samuel Adams Nitro Project: Nitro White Ale, Nitro IPA and Nitro Coffee Stout.
As part of the Nielsen CGA joint venture, New York based-Nielsen and CGA Strategy, U.K., announced that Brand Index, a statistically robust, fully projected on-premise measurement for beverage alcohol clients, will be rolling out in two phases this year.