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Paulaner USA, the U.S. importer of the renowned Paulaner Brewery, introduced the Paulaner Oktoberfest Bier 5-Liter Mini Keg. 

Heineken 0.0 announced the return of its popular Heineken L0VE.L0VE cans, available for the first time at local retailers nationwide.

Angry Orchard is introducing a new 12-can Thriller Variety Pack, which features glow-in-the-dark packaging and four flavor-packed ciders, including a new Jason-inspired Blood Orange cider.

Beverage industry experts explain how premiumization has influenced the market of both alcohol and non-alcohol beverages. 

BrewDog USA released its newest Headliner beer: BrewDog IPA. A piney, smooth and hoppy IPA is a tribute to the Chinook hops. 

Lone River Beverage Co. is giving summer a zesty new release with Lemonade Splash Variety Pack. The Lemonade Splash Variety Pack features four new flavors: Classic Agave, Prickly Pear, Hot Honey and Blueberry. 

Dogfish Head is honoring the Grateful Dead’s 60th, and its own 30th anniversary with a special-edition release.

Turkey Hill  has partnered with Scarlet Letter Beverage Co. to add an entirely new category to its brand portfolio: Turkey Hill Hard Iced Tea.

Brooklyn Brewery is unveiling a bold new look for East IPA. The refreshed design highlights East IPA’s deep NYC roots and steady presence in the city’s craft beer landscape, while keeping the same balanced, citrus-forward IPA inside, it says.

With ready-to-drink (RTD) beverage alcohol becoming a driving force in the market, experts highlight why consumers are gravitating to these RTD solutions, as well as market trends that could influence the future of this space.