Energy Drinks & Shots

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Xyience, a zero-calorie energy drink, re-launches today under its new ownership, Austin-based Big Red Inc. The re-launch unveils a new look for the energy drink line and the rollout of an integrated marketing campaign leveraging the college football season.

Liquid Ice Energy added a new flavor addition to its line of energy drinks. 

Many people will tell you that in beverage industry, taste is king. As brand owners develop new beverages, they are tasked with finding that balance between function and flavor.

Positive Energy Beverages LLC’s assortment of natural beverages made with real fruit juice and infused with natural caffeine from green coffee beans is available in select markets across the U.S. 

Bawls Guarana released its latest flavor: Bawls Mandarin Orange

Sunshine Beverages LLC recently released Sunshine.

J&M BevCo LLC introduced SQZ Shot Flavors, a portable, liquid shot

Solvi Acquistion introduced the latest flavor to its lineup of naturally fueled energy products: Crunk Energy Tropical-Blast.

Nielsen announced yesterday its twelve Breakthrough Innovation Winners for 2015. Among the twelve winners, four beverage products made the list this year: Monster Energy Co.’s Monster Energy Ultra, PepsiCo’s Mountain Dew Kickstart, MillerCoors’ Redd’s Apple Ale and Red Bull GmbH’s Red Bull Editions line.