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Celsius Holdings

Celsius gains sales, distribution

Dietary supplement brand launches packaging redesign, brand extensions
Amanda Del Buono
Maintaining overall fitness used to be considered a niche interest. Founded in 2004, Boca Raton, Fla.-based Celsius Holdings Inc. has experienced the impact of the growing demand for health-and-wellness products in the mainstream market.
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Steaz energy

Steaz launches package redesign for energy line

New look better defines clean label, functional platforms
After introducing a re-brand of its energy line in September 2016, Steaz recently launched a new look for Steaz Energy in stores across the country.
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Beneo Energy Drink

Sustained energy in demand for beverage formulations

Clean label also fueling use of natural energy sources
jessica Jacobsen
Jessica Jacobsen

As physicist Albert Einstein once said: “Life is like riding a bicycle. To keep your balance, you must keep moving.” As today’s American consumers look to keep moving, they are turning to various forms of energy-inducing foods and beverages. However, in the spirit of Einstein’s quote, consumers also are in search of more balanced energy resources.


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5-Hour Energy Extra Strength Apple Pie

MLB, 5-Hour Energy Shots enter new partnership

Release of Apple Pie Extra Strength 5-Hour Energy celebrates new agreement

Farmington Hills, Mich.-based Living Essentials LLC, the makers of 5-hour Energy shots, announced that it is now an official partner of the 2017 and 2018 MLB All-Star Games. 


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ABA’s Susan Neely honored for leadership, service

Neely named 2017 Trade Association CEO of the Year

CEO Update has named Susan K. Neely, president and chief executive officer (CEO) of the Washington, D.C.-based American Beverage Association (ABA), the 2017 Trade Association CEO of the Year, an annual award recognizing outstanding trade association executives. Neely received the award for her forward-thinking leadership as the head of the ABA and her dedication and service to the wider association community, the company says.


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Zevia Energy

Zevia Energy

Adding to its lineup of natural, stevia-sweetened products, Zevia introduced a new line extension: Zevia Energy.


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IRI names most successful CPG Brands of 2016

Beverage brands make up Top 3 for food and beverage category

Chicago-based Information Resources Inc. (IRI) announced last year’s most successful consumer packaged goods (CPG) launches in its 2016 New Product Pacesetters report, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products. 


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