Energy Drinks & Shots

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In the battle to compete, many manufacturers joined the energy shots segment, creating an entire sub-category.

Having enough energy to get through the day has fueled consumer interest in the energy drinks and energy shots category, which is steadily growing, experts say.

Celsius Holdings Inc. introduced CELSIUS HEAT Apple Jack’d and Celsius Heat Orangesicle. 

Red Bull North America Inc., Santa Monica, Calif., announced a limited-edition Red Bull Kris Bryant can is hitting shelves across Chicagoland and parts of the Midwest, just in time for the start of the 2018 MLB season. This will be the first packaging collaboration with the Chicago Cubs third baseman, who was the National League’s 2016 Most Valuable Player.

True Citrus added two new products to its portfolio of clean-label crystalized citrus products. 

Zola, San Francisco, announced the launch of its new Organic Sparkling Energy Waters, as the next step in the company’s plant-based functional beverage innovation.

Celsius Holdings Inc., Boca Raton, Fla., makers of the global fitness drink CELSIUS, announced that it is adding two new flavors, Apple Jack'd and Orangesicle, to its trainer-grade CELSIUS HEAT line. This brings the CELSIUS HEAT product line to seven flavors. The thermogenic pre-workout drink packaged in 16-ounce cans is carbonated and packed with 2,000mg of L-citrulline and 300mg of caffeine. 

Cafecito LLC now offers its self-titled coffee-flavored energy shot nationwide.