Energy Drinks & Shots - Articles - Page 26

Anheuser-Busch acquires Hiball Energy

Acquisition expands A-B’s non-alcohol portfolio

July 21, 2017

St. Louis-based Anheuser-Busch (A-B), a division of Anheuser-Busch InBev, announced its acquisition of San Francisco-based Hiball, maker of the organic energy drinks and sparkling energy waters by the same name, as well as Alta Palla ("high ball" in Italian), a brand of organic sparkling juices and sparkling waters.

5-hour Energy launches Racing Throwback Sweepstakes

Grand-prize winner’s photo to be featured on race car

July 18, 2017

Farmington Hills, Mich.-based Living Essentials LLC, the makers of 5-hour Energy shots, announced the company's Racing Throwback Sweepstakes, where the grand prize is a trip to a premier series race, and the winning photo is featured on the hood of the 5-hour Energy No. 77 Throwback-themed race car at Darlington Raceway in Darlington, S.C.

Tweaker Energy Drink

July 12, 2017

Haider Corp., doing business as Tweaker Energy Drink Co., introduced Tweaker Energy Drink, the newest product joining its energy portfolio.

2017 State of the Beverage Industry: Steady demand drives energy drinks market

Flavor innovations impact energy drinks

July 12, 2017

The promise of a convenient, on-the-go caffeinated beverage, along with more flavor choices and natural ingredients, continues to drive the energy drinks market.

Celsius Heat

June 5, 2017

Celsius Holdings Inc. introduced its newest line of fitness drinks: Celsius Heat.

Liquid Management Partners announces limited-edition patriotic packaging

Limited-edition Liquid Ice America available throughout the summer

June 2, 2017

New Hyde Park, N.Y.-based Liquid Management Partners, the manufacturer of Liquid Ice Energy Drink, announced the launch of its first seasonal packaging: Liquid Ice America.

Celsius gains sales, distribution

Dietary supplement brand launches packaging redesign, brand extensions

Amanda Del Buono

May 10, 2017

Maintaining overall fitness used to be considered a niche interest. Founded in 2004, Boca Raton, Fla.-based Celsius Holdings Inc. has experienced the impact of the growing demand for health-and-wellness products in the mainstream market.

Red Bull Summer Edition Grapefruit Twist

Red Bull releases summertime limited release

Grapefruit Twist variety available through Labor Day

May 9, 2017

In anticipation of summer, Santa Monica-based Red Bull North America released Red Bull Summer Edition Grapefruit Twist.

Steaz launches package redesign for energy line

New look better defines clean label, functional platforms

April 14, 2017

After introducing a re-brand of its energy line in September 2016, Steaz recently launched a new look for Steaz Energy in stores across the country.

Sustained energy in demand for beverage formulations

Clean label also fueling use of natural energy sources

Jessica Jacobsen

April 14, 2017

As physicist Albert Einstein once said: “Life is like riding a bicycle. To keep your balance, you must keep moving.” As today’s American consumers look to keep moving, they are turning to various forms of energy-inducing foods and beverages. However, in the spirit of Einstein’s quote, consumers also are in search of more balanced energy resources.