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28 Black Energy Drink

28 Black

January 29, 2020

28 Black has released a taurine-, gluten- and lactose-free premium energy drink.


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Mad Pony Energy

GNC launches MAD PONY ENERGY

New energy drink launches consumer challenge on TikTok
December 20, 2019

Pittsburgh-based GNC Holdings Inc. announced the launch of MAD PONY ENERGY, available exclusively at the retailer and on GNC.com. Featuring nature-based extract NeuroFactor and 200 mg of caffeine, the new beverage is available in Cherry Berry, Orange Mango and Watermelon.


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Celsius advances national DSD distribution network

Distribution network now includes more than 50 DSD partners
August 13, 2019
Celsius Holdings Inc., Boca Raton, Fla., announced that the company has made progress in the build out of its national distribution network, which now includes more than 50 regional direct-store-delivery (DSD) partners.
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MATI Energy

MATI Energy

July 25, 2019

MATI Energy launched its self-titled line of craft-brewed organic energy drinks.


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G Fuel

G Fuel launches new pack size

16-ounce cans available nationwide
July 16, 2019

New York-based G Fuel Energy Formula, the official energy drink of Esports, announced its ready-to-drink (RTD) energy drink now is available in 16-ounce cans at gfuel.com.


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