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Tweaker energy drink

Tweaker Energy Drink

Haider Corp., doing business as Tweaker Energy Drink Co., introduced Tweaker Energy Drink, the newest product joining its energy portfolio. 


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Celsius Heat

Celsius Heat

Celsius Holdings Inc. introduced its newest line of fitness drinks: Celsius Heat. 


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Celsius Holdings

Celsius gains sales, distribution

Dietary supplement brand launches packaging redesign, brand extensions
Amanda Del Buono
Maintaining overall fitness used to be considered a niche interest. Founded in 2004, Boca Raton, Fla.-based Celsius Holdings Inc. has experienced the impact of the growing demand for health-and-wellness products in the mainstream market.
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Steaz energy

Steaz launches package redesign for energy line

New look better defines clean label, functional platforms
After introducing a re-brand of its energy line in September 2016, Steaz recently launched a new look for Steaz Energy in stores across the country.
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Beneo Energy Drink

Sustained energy in demand for beverage formulations

Clean label also fueling use of natural energy sources
jessica Jacobsen
Jessica Jacobsen

As physicist Albert Einstein once said: “Life is like riding a bicycle. To keep your balance, you must keep moving.” As today’s American consumers look to keep moving, they are turning to various forms of energy-inducing foods and beverages. However, in the spirit of Einstein’s quote, consumers also are in search of more balanced energy resources.


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5-Hour Energy Extra Strength Apple Pie

MLB, 5-Hour Energy Shots enter new partnership

Release of Apple Pie Extra Strength 5-Hour Energy celebrates new agreement

Farmington Hills, Mich.-based Living Essentials LLC, the makers of 5-hour Energy shots, announced that it is now an official partner of the 2017 and 2018 MLB All-Star Games. 


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