Sports Drinks - Articles - Page 23

Gatorade G Organic

October 17, 2016

Gatorade, a brand of PepsiCo Inc., launched its first organic product and the newest addition to the brand’s sports drink portfolio: G Organic.

ROAR Beverages creates better-for-you sports drink for Gen Z

Brand achieves distribution throughout United States, internationally

Amanda Del Buono

October 10, 2016

Inspired by less-traditional sports, like skateboarding, snowboarding and the X-Games, as well as the personality of energy drink brands, Roly Nesi, founder and chief executive officer of Huntington, N.Y.-based ROAR Beverages, was dedicated to changing the game in sports drinks in order to speak to a new generation of consumers.

Performance beverages show strong sales growth

Natural, clean-label ingredients drive beverage market

Barbara Harfmann

October 10, 2016

When it comes to consumer packaged goods (CPGs), consumers are faced with myriad choices. There are beverages designed to fuel their bodies before a big game, give them energy to power through busy days or to simply help boost immunity.

Muscle Milk Coffee House

September 27, 2016

Muscle Milk, a brand of CytoSport Inc., launched Coffee House Protein Shakes, a ready-to-drink line that combines high-quality protein and caffeine, the company says.

Wild Turkey introduces Matthew McConaughey in global marketing campaign

Muscle Milk signs partnership with Noah Syndergaard

September 15, 2016

This month, Academy-award-winning-actor Matthew McConaughey began starring in Wild Turkey’s new global campaign, which reintroduces the world to the bourbon brand through a series of TV, print and digital ads.

PowerBar Clean Whey Protein Drink

September 15, 2016

Premier Nutrition Corp. announced the October launch of PowerBar Clean Whey Protein Drinks to its portfolio.

KRā

September 2, 2016

KRā Drinks for Athletes Inc. introduced its first self-titled sports drink lineup to select markets.

Beverage companies embrace digital billboard advertising

Nielsen names Bai as 2016 Breakthrough Innovation winner

Barbara Harfmann

August 15, 2016

One of my favorite singers Billy Joel sings “A New York State of Mind,” and I was in that same frame of mind during a recent business trip to the Big Apple. I hadn’t been to Manhattan in almost 30 years and marveled at how different it looked. Not only was Times Square considerably cleaner, but what stood out, literally, were the towering digital billboards that flashed advertising, promos for upcoming TV shows, events and movies and more.

BODYARMOR hits home run with premium sports drinks

Sports drink brand experiences triple-digit growth

Barbara Harfmann

August 10, 2016

Just as his 3-year-old thoroughbred Outwork thundered down the race track at the Kentucky Derby earlier this year, BODYARMOR Co-Founder and Chairman Mike Repole is in his own race as he aims to beat the competition in the $11.2 billion global sports drinks market.

Villager Goods coconut water to launch this fall

Company plans to introduce more organic food and beverage products later on

July 25, 2016

This fall, San Clemente, Calif.-based Villager Goods coconut water will launch an athlete-owned startup company dedicated to inspiring the world's youth to live healthy positive lives in harmony with nature, it says.