Sports Drinks - Articles - Page 22

Vega Protein+ Shake

March 23, 2017

Adding to its lineup of plant-based products, Vega US LLC introduced Vega Protein+ Shake, a ready-to-drink plant-based protein product.

Powerade Citrus Passionfruit, Kiwi Pineapple

February 27, 2017

Powerade, a brand of The Coca-Cola Co., announced the expansion of its portfolio with the addition of two new flavors: Citrus Passionfruit and Kiwi Pineapple.

GameTime Hydration launches alkaline water-based sports drink

GameTime Sports Drink features natural ingredients, low sugar

February 21, 2017

GameTime Hydration Inc., the New York-based parent company of GameTime Sports Drink, announced the launch of a line of alkaline water sports drinks. The initial line includes an alkaline water and three flavored drinks — Punch, Lime and Mango — that have been infused with minerals and vitamins for a crisp, clean taste, the company says.

Evolve

February 14, 2017

CytoSport Inc., the manufacturer of Muscle Milk, announced the launch of its latest product line: Evolve.

Health and wellness gains accessibility, affordability

Segment gains distribution as retailers expand offerings

Amanda Del Buono

February 10, 2017

Once a niche category within the beverage market, better-for-you products have found a home in the mainstream market during the past several years as more consumers focus on their overall health and wellness.

Steady growth projected for plant-based antioxidants

Companies introduce new water-soluble ingredients

Barbara Harfmann

January 16, 2017

There’s an idiom that states to “feed a cold, starve a fever.” To stay healthy and prevent illnesses like the common cold, consumers increasingly are turning to foods and beverages that are high in natural, immunity-boosting ingredients like antioxidants.

Celsius showcases brand redesign at NACS

Redesign includes packaging redesign for aluminum cans

December 16, 2016

At NACS 2016, Celsius debuted a brand refresh, including a new logo and packaging design for its 12-ounce cans. The new design includes the addition of a degree symbol that ties to the brand name and creates a globally recognizable symbol, the company says.

ABA celebrates America Recycles Day

Highlights zero-waste achievements in beverage market

November 15, 2016

America’s leading non-alcohol beverage companies are celebrating America Recycles Day, which takes place Nov. 15, with the latest gains in their mission to eliminate all waste going to landfills from their U.S. production facilities, according to the Washington, D.C.-based American Beverage Association (ABA).

Plant-based proteins power up beverages

Protein top trend in new product launches

Barbara Harfmann

November 14, 2016

With health-and-wellness trends driving product innovation, protein is making its move throughout the aisles as 17 percent of new products contain protein, according to Chicago-based Information Resources Inc.’s August New Product Pacesetters report “Harvesting the Fruits of Innovation Done Right.”

+Red Elixir

November 8, 2016

+Red Elixir LLC now offers its self-titled functional beverage, which is designed to recharge, extend and defend the physical body’s response, while increasing the body’s natural performance, the company says.