Sports Drinks - Articles - Page 21

Celsius Heat

June 5, 2017

Celsius Holdings Inc. introduced its newest line of fitness drinks: Celsius Heat.

Myoplex Shred

May 26, 2017

EAS, a brand of Abbott Laboratories, introduced a new high-protein, ready-to-drink nutrition shake: Myoplex Shred.

Beverage brands create personalized content in digital forms

Propel creates Pandora station, Michelob Ultra launches Amazon Alexa skill

Amanda Del Buono

May 15, 2017

I have been a fan of Pandora for years now. I have a station for driving, driving with my parents in the car, working and running. Because I use the free service, I am accustomed to the targeted advertisements. So, when Pandora For Brands released an article titled “3 Ways to Personalize and Customize an Ad Campaign,” it caught my interest.

Protein drinks benefit from diverse consumer base

Women, seniors growing demographics for sports, protein products

Amanda Del Buono

May 10, 2017

The growing desire among consumers to lead more healthful lifestyles has placed an emphasis on functional beverages that feature a variety of benefits. Among them, sports and protein drinks have experienced steady growth as consumers engage in more active lives and are proactive about their health and wellness.

ROAR Organic Electrolyte Infusions

May 8, 2017

Expanding on its portfolio of better-for-you sports drinks, ROAR Beverages introduced ROAR Organic Electrolyte Infusions.

ProPump 100% Whey Protein Isolate

May 4, 2017

POWR3D introduced a new 100 percent whey isolate liquid protein mix in select markets.

Beet It Sport Shots

May 2, 2017

Beet It USA Inc. introduced Beet It Sports Shots nationwide in the United States.

Trimino Brands grows four-fold past two years

Company strives for nationwide distribution

Amanda Del Buono

April 10, 2017

Like many parents, Bob Leary, Peter Dacey and Casey Hoban wanted to provide their children with healthy foods and beverages. With that goal in mind, the three fathers came together with a vision to create a beverage that offered a functional benefit without the excess calories that many child athletes were consuming, explains Leary, co-founder and chief marketing officer at Trimino Brands Co. LLC, Branford, Conn.

ABA’s Susan Neely honored for leadership, service

Neely named 2017 Trade Association CEO of the Year

April 6, 2017

CEO Update has named Susan K. Neely, president and chief executive officer (CEO) of the Washington, D.C.-based American Beverage Association (ABA), the 2017 Trade Association CEO of the Year, an annual award recognizing outstanding trade association executives. Neely received the award for her forward-thinking leadership as the head of the ABA and her dedication and service to the wider association community, the company says.