Sports Drinks

2016 State of the Industry: Sports and protein drinks see steady growth

Category remains solid performer due to health-and-wellness trends

July 11, 2016

At $11.2 billion and nearly $187 million, respectively, the sports drinks and ready-to-drink (RTD) protein drinks markets are expected to remain solid performers as a result of continued interest in health, convenience and function, according to market research analysts.

1915 Protein beverages

June 15, 2016

Campbell Soup Co.’s Bolthouse Farms brand extended its 1915 line of ultra-premium beverages with the launch of 1915 Protein beverages.

Bolthouse Farms Protein PLUS shakes

May 27, 2016

Bolthouse Farms, a brand of Campbell Soup Co., now offers new Protein PLUS shakes

Sports and protein drinks see steady, consistent growth

Pro and Olympic athletes offer marketing opportunities for brands

Barbara Harfmann

May 11, 2016

With the Summer Olympics in Rio de Janeiro, Brazil, on the horizon, athletes like American gymnast Simone Biles and Jamaican sprinter Usain Bolt are on a quest for Olympic Gold on the world’s biggest stage.

Vitaminwater Zero Shine

March 23, 2016

The Coca-Cola Co.’s vitaminwater brand added a new flavor to its line of enhanced waters: vitaminwater Zero Shine.

Powerade Twisted Blackberry, Watermelon Strawberry Wave

March 1, 2016

Powerade, a brand of The Coca-Cola Co., announced the extension of its line of sports drinks with the addition of two new flavors: Twisted Blackberry and Watermelon Strawberry Wave.

Nutrisystem launches new line of shakes

Shake360 program aimed at consumers interested in optimal nutrition, healthy eating

March 1, 2016

Fort Washington, Pa.-based Nutrisystem, a provider of weight-management products and services, announced the launch of a new program, Shake360, to address a growing consumer segment interested in optimal nutrition and clean eating, the company says.

Coca-Cola reports full-year and Q4 results

Company announces acceleration of refranchising plans

February 9, 2016

Financial results for the fourth quarter and full-year 2015 were released by Atlanta-based The Coca-Cola Co. Full-year reported net revenue declined 4 percent while organic revenue grew 4 percent.

Core Power partners with Simone Biles

US gymnast newest member of Everyday Awesome team

December 22, 2015

Following her record-breaking performances at the 2015 World Gymnastics Championships and the U.S. National Championships, Simone Biles has entered into a partnership with Core Power.

ROAR OBJXIII

October 29, 2015

ROAR Beverages and Odell Beckham Jr. launched the first product in ROAR’s Odell Beckham Jr. Series.

Sports Drinks
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2016 State of the Industry: Sports and protein drinks see steady growth

1915 Protein beverages

Bolthouse Farms Protein PLUS shakes

Sports and protein drinks see steady, consistent growth

Vitaminwater Zero Shine

Powerade Twisted Blackberry, Watermelon Strawberry Wave

Nutrisystem launches new line of shakes

Coca-Cola reports full-year and Q4 results

Core Power partners with Simone Biles

ROAR OBJXIII

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Sports Drinks RSS

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

Sports Drinks
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