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Home » Topics » Category Focus » Sports Drinks

Sports Drinks
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PB protein shake

Sports and protein drinks see steady, consistent growth

Pro and Olympic athletes offer marketing opportunities for brands
Barbara Harfmann
May 11, 2016
With the Summer Olympics in Rio de Janeiro, Brazil, on the horizon, athletes like American gymnast Simone Biles and Jamaican sprinter Usain Bolt are on a quest for Olympic Gold on the world’s biggest stage.
Read More
vitaminwater zero shine

Vitaminwater Zero Shine

March 23, 2016

The Coca-Cola Co.’s vitaminwater brand added a new flavor to its line of enhanced waters: vitaminwater Zero Shine. 


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Powerade twisted & Straw-watermelon

Powerade Twisted Blackberry, Watermelon Strawberry Wave

March 1, 2016

Powerade, a brand of The Coca-Cola Co., announced the extension of its line of sports drinks with the addition of two new flavors: Twisted Blackberry and Watermelon Strawberry Wave.  


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Nutrisystem Shake360

Nutrisystem launches new line of shakes

Shake360 program aimed at consumers interested in optimal nutrition, healthy eating
March 1, 2016

Fort Washington, Pa.-based Nutrisystem, a provider of weight-management products and services, announced the launch of a new program, Shake360, to address a growing consumer segment interested in optimal nutrition and clean eating, the company says. 


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Coca-Cola reports full-year and Q4 results

Company announces acceleration of refranchising plans
February 9, 2016

Financial results for the fourth quarter and full-year 2015 were released by Atlanta-based The Coca-Cola Co. Full-year reported net revenue declined 4 percent while organic revenue grew 4 percent. 


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Core Power partners with Simone Biles

US gymnast newest member of Everyday Awesome team
December 22, 2015

Following her record-breaking performances at the 2015 World Gymnastics Championships and the U.S. National Championships, Simone Biles has entered into a partnership with Core Power. 


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ROAR OBJXIII

October 29, 2015

ROAR Beverages and Odell Beckham Jr. launched the first product in ROAR’s Odell Beckham Jr. Series. 


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Performance beverages show growth potential through 2019

Beverage-makers use ingredients that support endurance and recovery
jessica Jacobsen
Jessica Jacobsen
October 12, 2015

Whether it’s the highly trained athlete or the casual runner, more consumers are turning to beverages to support their workout regimens. According to Chicago-based Mintel’s January report “Nutritional and Performance Drinks – US,” dollar sales of these drinks reached $11.5 billion in 2014.


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Invigorade

October 7, 2015

Invigorade is a non-GMO Project verified sports drink that boosts endurance performance with a tri-carbohydrate blend, electrolytes and amino acid β-alanine, the company says. 


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Nth Degree

September 24, 2015

Nth Degree Innovations Inc. relaunched its enhanced sports drink line containing no preservatives, artificial ingredients or artificial colors. 


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