Sports Drinks

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Lifeway Foods Inc., Morton Grove, Ill., a supplier of kefir cultured dairy products, today announced that Protein Kefir, the company's latest kefir innovation, has expanded distribution to Harris Teeter, and more retailers will be carrying the product within the coming months.

Nestlé Health Science announced the launch of a new line of nutrition drinks: 4-ounce size Boost Calorie Smart 100 Calories Balanced Nutritional Drink and Boost Compact Complete Nutritional Drink. 

Rumble, an all-natural, nutritionally balanced protein shake, is now available in the United States in Vanilla Maple and Dutch Cocoa flavors, with Coffee Bean launching this fall.

Plano, Texas-based Dr Pepper Snapple Group Inc. (DPS) has reached an agreement to make an equity investment in BA Sports Nutrition LLC, owner of BodyArmor SuperDrink, a line of premium sports drinks. The $20 million investment gives DPS an 11.7 percent ownership position in BA Sports Nutrition.

Zico Beverages LLC, a division of Atlanta-based The Coca-Cola Co., announced the arrival of Zico Natural Premium Organic Coconut Water. 

In its 30th year of honoring the nation's best high school athletes, The Gatorade Company, a brand of Purchase, N.Y.-based PepsiCo Inc., in collaboration with USA TODAY High School Sports, today announced Luken Baker, of Oak Ridge High School in Conroe, Texas, as its 2014-15 Gatorade National Baseball Player of the Year. Baker was surprised with the news at school by former three-time MLB All-Star Roy Oswalt.

Just in time for summer, Glaceau, a division of The Coca-Cola Co., will introduce two new varieties of Vitaminwater.

Celsius Holdings, Inc., the creator and marketer of Celsius, in partnership with global music superstar Flo Rida, launched Flo Fusion Transformation Accelerator Powder On-the-Go sticks in The Vitamin Shoppe stores nationwide in March

Although sports and protein drink companies primarily market to athletes and active consumers, the category’s consumer base is shifting.