KRā Drinks for Athletes Inc. introduced its first self-titled sports drink lineup to select markets. KRā is a line of USDA-certified organic sports drinks that is available in four flavors: Berry, Fruit Punch, Lemon and Orange. Packaged in 16-ounce bottles that have a suggested retail price of $2.89, KRā is available in Chicago; Washington, D.C.; Maryland; and Virginia.

KRā Drinks for Athletes Inc., Washington, D.C.
Telephone: 312/725-6931
Distribution: Select markets
Ingredients: Fruit Punch: Filtered water, organic apple juice concentrate, organic cane sugar, natural flavors, organic lemon juice concentrate, fruit and vegetable juice for color, and sea salt.