Packaging Material

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The new 8-ounce cartons of Maple Hill milk provide a convenient, on-the-go option, in a shelf-stable package that does not need refrigeration until after being opened.

The additions are part of a broader strategy to help converters grow their business with innovative and eye-catching packaging formats.

As beverage-makers look to design upscale, convenient products for consumers’ busy lives, packaging suppliers are navigating the path to amalgam these attributes.

There is hope for the environment as beverage manufacturers and consumers increasingly are implementing sustainable packaging options.

Although much attention is given to primary packaging materials, suppliers in the labeling market are seeing the growing influence sustainability has on operations and are seeking to be proactive participants to the solution.

Although much attention is given to primary packaging materials, the secondary packaging materials market also is seeing the effects of this evolving market.

Beverage-makers today are turning to inks and coatings to create a deeper purpose and connection with consumers and the products they purchase, experts note.

An upbeat color palette; easy-to-read, elegant typography; contrasting colors that pop; and playful graphics that emphasize branding are among the ways modern designers are bringing these concepts to life.

Eye-catching, protective and sustainable materials are all attributes helping to drive numerous primary packaging markets.

Today’s consumers are blessed with an ever-growing choice of beverage solutions. As these beverage options proliferate, so do the packaging options. Among the options, shrink and stretch labeling materials are “stretching” the creativity brand owners can utilize for packaging.