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Home » Topics » Beverage Industry Packaging » Packaging Material

Packaging Material
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Avery Dennison Black Vellum Bottle

Side Project Brewing partners with Avery Dennison for label design

Bold black label helps craft beer stand out
September 15, 2017
King takes great pride in Side Project’s bold label and package design. He recognizes the importance of design in the overall experience for the drinker. “We know it’s what’s inside the bottle that counts,” King says. “But we also appreciate how a bottle is presented. Its label and packaging keep the customer remembering what they tasted.”
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infographic

Infographic: Glass Packaging Institute highlights pros of glass bottles

EcoFocus Worldwide survey data shows several benefits
July 14, 2017
In the craft beer segment, glass bottle packaging remains a strong packaging format. With information from an EcoFocus Worldwide survey, the Arlington, Va.-based Glass Packaging Institute created an infographic highlighting the benefits that glass packaging can offer to craft brewers.
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Sunlight cream soda

Secondary packaging offers brand visibility, convenience

Flexible packaging formats grow in importance
Barbara Harfmann
July 14, 2017
There’s an old adage that says not to judge a book by its cover. Yet, when it comes to beverage brands looking to stand out on store shelves, beverage-makers want consumers to do just that.
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Crown Beverage Packaging

Beverage brands benefit from advancements in inks, coatings

Thermochromic inks under go ‘color explosion’
jessica Jacobsen
Jessica Jacobsen
June 16, 2017
As consumers continue to seek out variety within their beverage options, the probability of SKU proliferation seems to be a certainty for years to come. As brand owners hope to stand out from the crowd, inks and coatings are helping manufacturers draw in consumers.
Read More
Loco Nut

Digital playing a role in beverage package design

Social media, eCommerce important to consider in designing
Amanda Del Buono
May 15, 2017
Today’s consumers arguably are more engaged with a beverage’s packaging than ever before, increasingly reading ingredient lists and Nutrition Facts labels and researching products on their mobile phones before purchasing in the store, while at the same time engaging with brands on the Internet. This interaction, along with the proliferation of products on store shelves, continues to solidify the relationship between a beverage brand and its packaging. 
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Backpack Wine

Sustainability, on-the-go drive glass, aluminum, PET packaging

Formats offer options for unique on-self presence for beverages
Amanda Del Buono
April 14, 2017

Although suppliers are innovating emerging packaging materials, like pouches and cartons, glass, aluminum and plastic, namely PET, continue to remain dominant in the beverage industry. In addition to the product protection that these packages provide, they’re also offering beverage-makers several other benefits.


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milk stout

Alcohol brands introduce new package designs

Beaulieu Vineyard redesigns classic packages
April 14, 2017
Completing its Nitro packaging lineup, Left Hand Brewing Co. is introducing Milk Stout Nitro in cans this year. The release will make the company’s most popular beer more accessible than ever, it says.
Read More
shrink labels

Shrink and stretch labels increase U.S. market share

More co-packers adding this labeling capability, suppliers note
jessica Jacobsen
Jessica Jacobsen
February 15, 2017
In Philip Pullman’s fantasy novel “The Amber Spyglass,” the third book in the “His Dark Materials” trilogy, physicist Mary Malone famously said, “People are too complicated to have simple labels.” In the consumer packaged goods (CPG) market, the same can be said as established and emerging brands look to stand out on crowded store shelves.
Read More

Multipacks increasingly impacting beverage operations

Customized machinery might not solve long-term challenges
John Peter Koss - Beverage Industry
John Peter Koss
February 15, 2017
Which beverage package will consumers buy, under what conditions, when will they buy, how many will they buy and why will a purchase occur? These types of challenging questions confront most sales and marketing managers as they attempt to maximize sales and profit under many variable conditions.
Read More
caps and closures

Packaging innovations drive innovative, convenient caps and closures

Beverage-makers looking for solutions that meet new packaging trends
Amanda Del Buono
January 16, 2017
Innovation seems to be the key to success within the beverage industry. As with any other aspect of new product development, beverage-makers are looking for innovative caps and closures to seal and protect their products while also being appealing to consumers, both aesthetically and in their ease of use.
Read More
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