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Avery Dennison’s pressure-sensitive label materials for cans

Beverage package designs optimize sustainability, enhance shelf appeal

Packaging materials, visual elements help products stand out from competition
Sarah Graybill
Sarah Graybill
April 22, 2020
With brands competing to establish a foothold and capture consumer loyalty, beverage manufacturers utilize packaging as their first means of standing apart from competitors and reaching consumers. As such, brands are approaching packaging design with more mindful regard to function, visual excellence, environmental impact and brand integrity.
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Keep America Beautiful/Coca-Cola Public Spaces Recycling Bin Grant Program
Between Drinks

Responsible, sustainable brands win over consumers

Beverage brands take action to further their sustainable efforts
Sarah Graybill
Sarah Graybill
March 20, 2020

In its 2019 Retail and Sustainability Survey, New York-based CGS, a global provider of business applications, enterprise learning and outsourcing services, noted that more than two-thirds of the 1,000 Americans surveyed consider sustainability when purchasing products.


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A sleeve label is applied to an aluminum can or container in multiple ways.

Shrink and stretch labels enhance brand messaging, safety

Shrink films protect ingredient efficacy and provide longer shelf life
February 11, 2020
Experts note that various trends are facilitating an increase in usage of stretch and shrink labels, including proliferation of functional beverages, sugar reductions, natural ingredients as well as ingredient transparency.
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Bud Light Super Bowl Cups

Infinitely recyclable aluminum cups to debut at Super Bowl

Bud Light, Ball Corp., Centerplate team up for sustainability initiative
January 21, 2020

Centerplate, Stamford, Conn.; Ball Corp., Broomfield, Colo.; and Bud Light, a brand of St. Louis-based Anheuser Busch, announced an agreement to bring Ball's infinitely recyclable aluminum cups to guests at Super Bowl LIV on Feb. 2 between the Kansas City Chiefs and the San Francisco 49ers.


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