New Packages

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The new 40-ounce is available in five of the brand’s most popular flavors: Mango Passionfruit, Hopped Grapefruit, Blueberry Mint, Coconut Lime, and Pomegranate Lemonade.

White Plains, N.Y.-based Heineken USA is asking drinkers to see past the trimmings, open a cold Heineken and Celebrate What’s Inside, during the upcoming holiday season, it says. The new national program features TV spots, social media and a limited-edition Magnum (1.5-liter) bottle to share with friends and family, it adds.

Beverage companies innovate their packaging designs to keep up with consumer trends.

Ridge Cider LLC announced the addition of the Pure Michigan logo to its new hard cider packaging. This signifies that the company’s hard cider is made with at least 75 percent ingredients grown in Michigan, it says.

Wynwood Brewing Co. revealed a new logo refresh across its beer portfolio. The new packaging offers a different artistic style complete with illustrations and a personal story from Luis G Brignoni, co-founder of Wynwood Brewing Co., the company says.

Premium gin brand Caorunn, released a new bottle design for the U.S. market, featuring the spirit’s roots with sleek aesthetics, the company says.

Copper & Kings American Brandy Co., Louisville, Ky., announced the relaunch of its absinthe spirits in new packaging. 

The revamped design draws inspiration from the luxury expression of the Macallan Rare Cask, modern design cues reflected in the new distillery and consumer feedback around making the whisky ranges easier to navigate, the company says.

The brand refresh was designed to elevate the overall aesthetic and appeal to consumers who love coffee and appreciate handcrafted beverages, the company says.

Designed by renowned illustrator and France native Quentin Monge, the limited-edition bottle captures the laissez-faire attitude of the Riviera and pays homage to the brand’s French heritage, the company says.