New Packages

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AQUAhydrate initiated a new partnership with the Breast Cancer Research Foundation (BCRF) and donated $10,000 during the month of October. AQUAhydrate promoted the partnership with a limited Pink Handle edition of its gallon package.

This holiday season, Heineken USA is releasing a limited-edition 1.5-liter Magnum bottle and new holiday-themed packaging for its 12-pack.

The bottles were created in partnership with some of the country’s top tattoo artists whose work is inspired by the frontier spirit and culture of the cities they live in.

Alpine Start Foods announced a packaging redesign that coincides with its two new instant coffee additions: Coconut Creamer Latte and Dirty Chai Latte.

The hard cider will take on a new look that dials up the sophistication and quality of the packaging to match those of the Stella Artois lager, the company says.

The new design is featured on its full portfolio of three hand-crafted whiskeys and three hand-crafted gins.

The new packaging will provide Powell & Mahoney a creative canvas to communicate what sets them apart within the competitive carbonated mixer category, it says.

Belvedere Vodka announced a global partnership with visual artist, musician and activist Laolu Senbanjo, which includes a new limited-edition bottle.

Beverage companies continuously innovate their packaging designs to keep up with consumer trends.