To differentiate brands and grab consumers’ attention, package designers are employing art-inspired labels, modern, sleek and simple designs, elegant typography, color and the tactile feel of the product.
Secondary packaging supported by national TV campaign
May 21, 2018
The CoolerPack will keep consumers cool in the heat all summer long, driving incremental sales and profits for retailers who stock and display the item
Vodka brand available at bar carts throughout baseball stadium
May 21, 2018
In celebration of EFFEN Vodka as the Official Vodka of the Chicago Cubs and Wrigley Field, the brand has released a second iteration of its commemorative bottle for the 2018 MLB season, featuring the Chicago Cubs logo.
Premium water bottle designed for on-the-go hydration
May 21, 2018
Designed for active, on-the-move hydration, the sports cap evolved out of the success of the 700-ml bottle, which sold more than 2 million cases last year.
Honoring the historic decanters originally used in the mid-1990s, Heaven Hill Distillery is releasing a special Old Fitzgerald Bottled-in-Bond series featuring a new ornate decanter.
Big Wave Golden Ale, Longboard Island Lager featured in limited-release multipack
May 21, 2018
The case packaging features a sunny homage to the rich surfing history of Waikiki, with tandem surfers riding crystal blue waves, ushering in the summer season alongside them.