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Home » Topics » Beverage Industry Packaging » New Packages

New Packages
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The design for Jackson Springs pure alkaline water features colorful red maple leafs on a distinctive label that creates a frosted look, which makes the 1-liter PET bottle looked chilled at all times - Beverage Industry

The aesthetics of beverage packaging design

Shelf presence helps differentiate brands
Barbara Harfmann
May 21, 2018
To differentiate brands and grab consumers’ attention, package designers are employing art-inspired labels, modern, sleek and simple designs, elegant typography, color and the tactile feel of the product.
Read More
Heineken announced the relaunch of the CoolerPack, an engineered 18-pack cardboard packaging innovation that enables consumers to chill their beer by removing the top of the case and adding ice. - Beverage Industry

Heineken relaunches CoolerPack for summer

Secondary packaging supported by national TV campaign
May 21, 2018
The CoolerPack will keep consumers cool in the heat all summer long, driving incremental sales and profits for retailers who stock and display the item
Read More
EFFEN Vodka has released a second iteration of its commemorative bottle for the 2018 MLB season, featuring the Chicago Cubs logo. - Beverage Industry

EFFEN Vodka, Chicago Cubs release limited-edition bottle

Vodka brand available at bar carts throughout baseball stadium
May 21, 2018
In celebration of EFFEN Vodka as the Official Vodka of the Chicago Cubs and Wrigley Field, the brand has released a second iteration of its commemorative bottle for the 2018 MLB season, featuring the Chicago Cubs logo.
Read More
FIJI Water recently unveiled its new FIJI Water Sports Cap bottle. - Beverage Industry

FIJI Water unveils sports cap bottle

Premium water bottle designed for on-the-go hydration
May 21, 2018
Designed for active, on-the-move hydration, the sports cap evolved out of the success of the 700-ml bottle, which sold more than 2 million cases last year.
Read More
Old Fitzgerald Bottled-in-Bond series featuring a new ornate decanter - Beverage Industry

Old Fitzgerald Bottled-in-Bond series features limited-edition decanter

Packaging option available in spring and fall
May 21, 2018
Honoring the historic decanters originally used in the mid-1990s, Heaven Hill Distillery is releasing a special Old Fitzgerald Bottled-in-Bond series featuring a new ornate decanter.
Read More
Kona Brewing Co. Wave Rider Tandem Case - Beverage Industry

Big Wave Golden Ale, Longboard Island Lager featured in limited-release multipack

Big Wave Golden Ale, Longboard Island Lager featured in limited-release multipack
May 21, 2018
The case packaging features a sunny homage to the rich surfing history of Waikiki, with tandem surfers riding crystal blue waves, ushering in the summer season alongside them.
Read More
Friends Fun Wine Bottles - Beverage Industry

Connecting wine with art and fashion

Graffiti artist Miguel Paredes creates unique wine labels
May 21, 2018
Paredes has created his own explosive and bold style, featuring an amalgamation of graffiti, landscape and pop art.
Read More
Absolut America

Absolut rolls out a new limited-edition bottle

Vodka brand goes Red, White, and Blue for the summer
May 7, 2018

Absolut, a brand of Paris-based Pernod Ricard, has unveiled its new summer, limited-edition bottle: Absolut America. 


Read More
Innis and Gunn

Innis & Gunn packaging reflects barrel-aging roots

International craft brewer pays homage to Edinburgh, Scotland
May 1, 2018

Innis & Gunn unveiled a brand new look with a unifying packaging rebrand across its core barrel-aged and craft brewed beers range.


Read More
LIFEWTR

LIFEWTR, Frieze announce a creative deal

Beverage companies form global partnership
May 1, 2018

LIFEWTR, a brand of Purchase, N.Y.-based PepsiCo Inc., announced a multi-faceted global partnership with Frieze, London.


Read More
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