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Friends Fun Wine - Beverage Industry

The Best Beverage Packages of 2018

Artistic renderings, portability help packages stand out
Barbara Harfmann
December 13, 2018

For many years, the editors of Beverage Industry have honored beverage manufacturers who find unique ways to tell the story of their brand through innovative designs and packaging that stand out. This year is no exception, as the editors examined this year’s expansive list of new products and packaging redesigns and whittled the list to the Top 5 packages from 2018.


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Woodford Reserve Holiday Bottle

Woodford Reserve releases holiday bottle

Label features artwork from Louisville painter
November 27, 2018

Woodford Reserve Distillery, Versailles, Ky., announced that the spirits-makers flagship brand — Woodford Reserve — has released its annual holiday bottle. This year’s bottle features a snowy distillery scene.


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Intelligent Blends Maud #PinkPods - Beverage Industry

Maud’s Coffee & Tea’s releases #PinkPods

Limited-edition packaging benefits Breast Cancer Research Foundation
November 21, 2018
In partnership with the Breast Cancer Research Foundation (BCRF), the first “coffee for a cause” initiative in the coffee pods category was created specifically for BCRF fundraising.
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Everclear Grain Alcohol - Beverage Industry

Everclear Grain Alcohol releases new packaging design

Design illustrates product’s versatility for consumers
November 21, 2018
The new look was created by designer David Cole. He applied a bold and clean design, making the label easier to read in a retail environment and drawing attention to the brand name and key features of the product, it says.
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Disaronno limited-edition design by Trussardi. - Beverage Industry

Limited-edition Disaronno bottle features fashion label

Trussardi bottle available in gift box, mini bottles
November 19, 2018
Disaronno announced its annual Disaronno Icon Project. This year, the brand will dress the bottle in a limited-edition design by Trussardi, one of Italy’s ultimate heritage houses.
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AQUAhydrate Pink Handle Edition - Beverage Industry

AQUAhydrate released Pink Handle Gallon

Limited-edition packaging benefited Breast Cancer Research Foundation
November 19, 2018
AQUAhydrate initiated a new partnership with the Breast Cancer Research Foundation (BCRF) and donated $10,000 during the month of October. AQUAhydrate promoted the partnership with a limited Pink Handle edition of its gallon package.
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Heineken Magnum Holiday Packaging - Beverage Industry

Heineken releases holiday packaging

New packaging comes with TV spots, online videos, social media activations
October 17, 2018
This holiday season, Heineken USA is releasing a limited-edition 1.5-liter Magnum bottle and new holiday-themed packaging for its 12-pack.
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