New Packages

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Research shows that consumers want to enjoy wine in a variety of settings and that they’re looking for convenience for on-the-go occasions.

For every case of rainbow bottles sold from May 27 to June 30, Bud Light will donate $1 to GLAAD, up to $150,000 to assist in their efforts of creating a world where everyone can live the life they love, the company says.

Just in time for the warm weather, Biagio Cru Wines & Spirits, announced the release of the canned rosé to its network of distributors.

All packs, which hit stores in May, sport a new look featuring the word “Enjoy” written in the iconic Coca-Cola Spencerian Script before “Coca-Cola” to connect the joy of drinking a Coca-Cola with savoring new summer experiences, the company says.

Continuing evian’s long-established collaboration with the fashion world, Virgil Abloh applied his design vision to this year’s iconic limited-edition glass bottle — and now it’s coming to the United States for the first time.

Jägermeister launched Jägermeister COOLPACK, the first-ever non-glass line extension from the brand.

McCafé Frappé expanded the packaging options for its ready-to-drink (RTD) coffee line.

The can launch also offers consumers the chance to meet and game with Ninja.

Bogart Spirits, a brand of ROK Drinks and Humphrey Bogart Estate, released new art deco-inspired labels for its range of gin, whiskey, vodka and rum products.

The newly redesigned cans and new point-of-sale materials featuring the update began hitting stores this month.