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Jose Cuervo limited-edition bottle of Jose Cuervo Especial Silver. - Beverage Industry

Beverage brands release limited-edition packaging

Companies also update labels
January 14, 2019
Beverage companies are investing more into packaging. Jose Cuervo and Welch’s Sparkling Grape Juice release limited-edition bottles that support events and tenured retail partners. Additionally, a craft beer brand and cold-brew coffee brand update their labels to appeal to consumers.
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Bud Light Packaging

Bud Light announces transparent packaging design

Secondary packaging design features serving facts, ingredient label
January 14, 2019

Bud Light announced that it will add a comprehensive on-pack serving facts and ingredient label, by unveiling a new secondary packaging design that will hit stores in February.


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Sterling Vineyards aluminum bottles

Top 2019 Headline: Sterling Vineyards releases aluminum bottle wine packaging

Wine lineup to feature Chardonnay, Cabernet Sauvignon and Rosé varietals
January 7, 2019

Calistoga, Calif.-based Sterling Vineyards, a division of Treasury Wine Estates, is bringing a trio of wines to market in resealable aluminum bottles. The lineup is designed not only to improve convenience for consumers, but also to do so with the winery’s unique sense of style, it says.


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Pennington Distilling Co. announced that its Pickers Vodka has undergone a brand and packaging refresh. - Beverage Industry

Picker’s vodka announces packaging redesign

Guitar embossing gives premium brand a premium look
December 14, 2018
The new bottle was designed to distinguish itself from other premium brands while simultaneously paying tribute to Pickers’ hometown of Nashville and the musicians whose sounds fill the air.
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Quintessential Wines announced new packing for its Vino dei Fratelli brand. - Beverage Industry

Vino dei Fratelli designs new artistic labels

Dramatic battle scene from 1879 depicted on wine labels
December 14, 2018
Vino dei Fratelli, which translates to “Wine of the Brothers,” features a new label that was inspired by the image on an ancient Roman coin of the famous brothers Castor and Pollux who, together, symbolize the ideal of brotherly love, the company says.
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Cooper & Thief Cellarmasters is releasing a limited-edition Cooper & Thief Red Wine Blend Holiday Gift Pack. - Beverage Industry

Cooper & Thief Cellarmasters releases holiday gift pack

Limited-edition packaging features whiskey glasses, cocktail recipes
December 14, 2018
The gift-ready set includes a bottle of the 2016 Cooper & Thief Red Wine Blend, two festive Cooper & Thief based cocktail recipes, and two whiskey glasses all ready for upcoming holiday enjoyment.
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Prestige Beverage Group is launching a new, stylish and convenient 187-ml offering of its Rista wine brand, Moscato d’Asti. - Beverage Industry

Rista Moscato d’Asti available in mini bottles

New packaging size illustrates product’s versatility for consumers
December 14, 2018
The new Risata 187-ml packaging features Moscato d’Asti’s award-winning sparkling wine in an elegant-yet-sleek design with a stelvin closure that gives consumers a touch of luxury while eliminating waste and the need for a corkscrew, the company says.
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Reed’s Inc., makers of all-natural Reed’s Ginger Beer and Virgil’s Handcrafted Sodas, recently unveiled a new package design for its flagship line of ginger beers. - Beverage Industry

Reed’s redesigns packaging for handcrafted ginger beers

Bold, island-themed imagery utilized for new look
December 14, 2018
Among the changes, the new design puts the Reed’s name front and center, more clearly highlighting the levels of ginger intensity in each of the three varieties (Original, Extra and Strongest), while maintaining the bold, island-inspired theme that helped establish the brand as America’s No. 1 selling ginger beer, the company says.
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