TRULY revamps flavors, packaging
Artist collaboration produces new look for TRULY new flavors
TRULY recently partnered with 12 artists from around the world for its latest packaging innovation. The artists each designed a custom piece inspired by TRULY’s 12 revamped flavors, with a one-of-a-kind box for each flavor. The Truly Flavor Drop x Artist collaboration will continue with Truly Lemonade as the campaign rolls out during February and March. This campaign comes on the heels of the launch of Truly Lemonade Hard Seltzer in January, a blend of hard seltzer and real lemonade.
The four flavors are available nationwide as part of a 12-pack variety consisting of Original Lemonade, Black Cherry Lemonade, Mango Lemonade and Strawberry Lemonade. The hard seltzer is also available in 16- and 24-ounce cans of Original Lemonade.