San Pellegrino revamps packaging, formula

San Pellegrino’s Italian Sparkling Drinks portfolio is getting an all-new look and a revamped formula. It’s the same iconic taste from sun-ripened Mediterranean citrus, now with a simplified formula made with 7 ingredients and no artificial colors or sweeteners, the company says. The new packaging transitions from a traditional barrel can to a stylish sleek can, modernizing the product while reinforcing its premium quality and the brand’s Italian heritage. The new packaging will be available in Aranciata, Aranciata Rossa, Arancia & Fico D’India, Limonata, and Melograno & Arancia in stores nationwide this spring. “We have refreshed the Sanpellegrino Italian Sparkling Drinks portfolio to a deliver premium beverage option for consumers made with ingredients from natural origins,” said Thomas Conquet, marketing director for S.Pellegrino, in a statement. “Still offering the iconic taste from Mediterranean citrus fruits, the simplified formula and modernized packaging design ensure this line of sparkling drinks is cohesive with our other stylish and sleek products in the S.Pellegrino family.” A six-pack of the revamped formula and packaging has a suggested retail price of $5.89.

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