Beginning in early January, the new limited-edition Perrier art cans began hitting store shelves at Target, major grocers and Amazon.com. The peach-and-teal packaging was created by husband-and-wife duo DABSMYLA, who join such iconic Perrier collaborators as Warhol, Villemot and Dali through Perrier ARTXTRA, the brand’s artist partnership initiative. “For over 150 years, Perrier has defined its iconic brand through creative collaborations with some of the world’s most dynamic and influential artists and designers, including Andy Warhol and Salvador Dali,” said Danit Eisdorfer, group manager of Perrier, in a statement. “This year’s Perrier ARTXTRA program builds upon this legacy through our extraordinary partnership with the artist duo DABSMYLA.” Originally from Melbourne, Australia, DABSMYLA is known for creating immersive environments that enhance the sense of intrigue and grandeur contained inside paintings, mixed media and sculpture. “One of the most exciting things about art is that it can be enjoyed in unexpected places, which inspired the unique design of our limited-edition Perrier packaging,” DABSMYLA said in a statement. “We wanted to create something for Perrier that when people see it, they wanted to pick it up; they wanted to look at it; they wanted to turn it around — they wanted to have it!”
Perrier collaborates with artist duo DABSMYLA through artist partnership initiative
Canned mineral waters available for limited time
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