Numi Organic Tea introduced its new plant-based packaging that features a bright, bold, ingredients-focused look, along with two new products that feature the new product, the company says.
“Our new packaging is more eco-friendly than ever with the launch of our new, plant-based tea wrappers. We still use 90 percent post-consumer waste paper cartons, soy-based inks, and biodegradable Manila hemp tea bags, as we’ve done for the past 20 years,” said Reem Hassani, Numi co-founder and chief brand officer, in a statement.
“Equally important is the new brand refresh, featuring package imagery and typography that engage our consumers in a way that’s relevant, inclusive and hopeful. Each side of the carton tells a different story — from our ingredients to our Foundation. We want to bring more people in to join our movement for a better world.”
The new tea wrappers represent a project that was 10 years in the making in collaboration with OSC2 Packaging Collaborative, co-founded by Numi Chief Executive Officer Ahmed Rahim. The new wrapper features a thin, Non-GMO PLA layer made from renewable sugarcane, and 100 percent FSC-certified paper, which guarantees no eco-toxicity when it breaks down. The plant-based wrapper requires less carbon to produce than traditional plastic, and is made from renewable resources, which reduces reliance on fossil fuels, the company says.
The two new drinks to feature the new packaging and look are Sweet Slumber tea, featuring a blend of flowers and valerian root; and a low-sugar, paleo-friendly, gluten-free line of Drinking Chocolates crafted from organic cacao and blended with organic cocoa butter. Sweet Slumber was released in February and retails for $6.99 for a 16-count, while the Drinking Chocolates will be released in July and retail for $9.99 for a 6.3-ounce pouch.