New Packages

RSS

All packs, which hit stores in May, sport a new look featuring the word “Enjoy” written in the iconic Coca-Cola Spencerian Script before “Coca-Cola” to connect the joy of drinking a Coca-Cola with savoring new summer experiences, the company says.

Continuing evian’s long-established collaboration with the fashion world, Virgil Abloh applied his design vision to this year’s iconic limited-edition glass bottle — and now it’s coming to the United States for the first time.

Jägermeister launched Jägermeister COOLPACK, the first-ever non-glass line extension from the brand.

McCafé Frappé expanded the packaging options for its ready-to-drink (RTD) coffee line.

The can launch also offers consumers the chance to meet and game with Ninja.

Bogart Spirits, a brand of ROK Drinks and Humphrey Bogart Estate, released new art deco-inspired labels for its range of gin, whiskey, vodka and rum products.

The newly redesigned cans and new point-of-sale materials featuring the update began hitting stores this month.

The remixed look illustrates Master of Mixes’ continued focus on evolving to meet trends in the cocktail industry.

Made from more than 40 percent recycled glass, the design celebrates the vintage copper credentials central to the creation of Absolut Elyx, through a sleeker and more elegant form.

An upbeat color palette; easy-to-read, elegant typography; contrasting colors that pop; and playful graphics that emphasize branding are among the ways modern designers are bringing these concepts to life.