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Woodford Reserve 2020 Derby Bottle

Artist depicts Kentucky Derby on Woodford Reserve label

Whiskey brand, Churchill downs to virtual Kentucky Derby experience
April 28, 2020

Woodford Reserve released its 2020 commemorative Derby bottle. Created by Louisville artist Richard Sullivan, a former Atlanta Braves baseball player, the bottle depicts a watercolor image of thoroughbreds as they thunder toward the finish line, with the famed Twin Spires of Churchill Downs in the background.


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Arctic Gin Northern Lights Packaging

Metsä Board Designs New Arctic Blue Gin Package

New look includes holographic Northern Lights flare
April 22, 2020

Metsä Board, a European producer of premium fresh fiber paperboards, has designed the Arctic Blue Gin package for the U.S. market with a dramatic holographic design inspired by the Northern Lights.


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Goldthread Elderberry

Goldthread launches new labels design

Refreshed logo and label design reflect brand’s heart, authenticity
April 20, 2020

Goldthread Plant-Based Tonics announced a redesigned logo and bottle label, which was created in partnership with Concept Arts creative agency.


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Packaging News

Weissbier comes to the United States in 16.9-ounce cans

Packaging celebrates brand’s German heritage and tradition
April 12, 2020
For the first time, Weissbier, a brand of Hacker-Pschorr, Munich, is available in 16.9-ounce cans in the United States. The new lightweight cans now come in a four-pack and feature an updated look that celebrates the brand’s heritage, tradition and superior taste, the company says.
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Packaging News

Red Bull releases 3X Limited Edition can

Company partners with US Basketball on 3x3 basketball national teams in 2020
April 12, 2020
Red Bull unveiled a new 3X Limited Edition can, which is available at retailers across the country for a limited time, or while supplies last.
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Hornitos Tequila Product Line
Packaging News

Hornitos Tequila unveils bold new look

Glass packaging features green agave-shaped leaf logo quality
April 6, 2020
Hornitos Tequila unveiled a bold new look for its tequilas to celebrate the brand’s rich history that is deeply rooted in authenticity and to ensure the packaging matches the trailblazing spirit that lies within, the company says.
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Suja redesigned logo
Packaging News

Suja releases new packaging, redesigned logo

New Elevated Nutrients line launches at Whole Foods
April 6, 2020
Suja unveiled a fully redesigned look for its line of cold-pressed functional juices and shots, which includes updated sleek packaging and a redesigned logo. In tandem with the brand reveal, Suja launched its new Elevated Nutrients juice line, which was developed in collaboration with Whole Foods Market.
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