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Home » Topics » Beverage Industry Packaging » New Packages

New Packages
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LYTT Blue Adios

LYTT Blue Bomb is now Blue Adios

LYTT says goodbye to old name, introduces improved identity
July 7, 2020

In February, LYTT decided to switch up the flavor in LYTT Blue Bomb from blue raspberry to an “AMF” cocktail, which is a blue Long Island iced tea that uses 7-Up instead of Coke.


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Nomadica Limited-edition Pride Pack

Limited-edition artwork on canned wine supports causes

Nomadica 2018 North Coast Sparkling White sold in cans for pride month
July 2, 2020

Los Angeles-based Nomadica released a limited-edition sparkling white wine can for Pride month with cover art by @takiisbranding, an LGBTQ+ Brazillian artist and DJ.


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Jack Daniel's RTD cocktails

Jack Daniel’s launches new RTD canned cocktails

Cocktails feature Tennessee Whiskey in convenient on-the-go format
June 30, 2020

Packaged in 12-ounce aluminum cans, Jack Daniel’s Canned Cocktails can be purchased as single cans or in four-packs. 


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Coors Light Summer Can

Coors Light unveils second installment in Made to Chill campaign

Sunglasses on can turn blue when beer is ice-cold
June 26, 2020

To help celebrate the release of its new packaging, Coors Light gave away a pair of Ray-Bans to 1,000 consumers who posted a photo on Twitter or Instagram with the can sunglasses over their eyes using the hashtag #TakeTimeToChill. 


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WESAKE

WESAKE

June 26, 2020

WESAKE launched its self-titled ready-to-drink sake in a can. The clear sake drink contains a 13 percent alcohol by volume and is best served chilled, the company says.


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Budweiser Limited-Edition Packaging

Budweiser launches new limited-edition patriotic packaging

Sales of the cans and multi-packs donated to Folds of Honor
June 23, 2020

Budweiser unveiled a new limited-edition patriotic-themed family pack of products with red, white and blue camo-designed cans and large packs honoring the five branches of the United States Military. 


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Jones Soda limited-edition labels

Jones Soda spreads positivity with limited-edition labels

‘Message of Hope’ labels features inspiration images submitted by consumers
June 22, 2020

Seattle-based Jones Soda Co. is turning its bottles into beacons of optimism during the COVID-19 pandemic with limited-edition “Messages of Hope” cream soda labels featuring inspirational images created by consumers. 


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BOMBAY SAPPHIRE cocktail kit

BOMBAY SAPPHIRE celebrates World Gin Day with creative kit

Collaboration with Print Club London produces Cocktails & Create Kit
June 22, 2020

BOMBAY SAPPHIRE has teamed up with Print Club London to launch a limited-edition, hand-made screen printing kit as part of the BOMBAY SAPPHIRE’s “Stir Creativity at Home” series.


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SodaStream Pride Kit

SodaStream releases For the Love of Tomorrow kit

Profits from limited-edition packaging benefit LGBTIA
June 16, 2020

SodaStream, a part of PepsiCo, Purchase, N.Y., is releasing a limited-edition For the Love of Tomorrow kit featuring rainbow reusable items as a way to honor Pride Month this June during COVID-19.


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Heineken Summer Multi-Pack

Heineken adds a little extra to multi-pack

15-pack of imported beer includes 3 cans of Heineken 0.0
June 12, 2020

This summer Heineken, a brand of HEINEKEN USA, White Plains, N.Y., is giving beer drinkers a choice of great beer taste with and without alcohol in its new 15-count multi-pack.


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