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Home » Topics » Beverage Industry Packaging » New Packages

New Packages
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In honor of the TV show “Game of Thrones,” Johnnie Walker released new, limited-edition Scotch whiskies in partnership with HBO Licensing & Retail: A Song of Ice and A Song of Fire.

Game of Thrones’ QR code bursts into life depending on whether bottle depicts Fire or Ice

Johnnie Walker releases limited-edition Scotch whiskies with AR technology
February 12, 2020
In honor of the TV show “Game of Thrones,” Johnnie Walker released new, limited-edition Scotch whiskies in partnership with HBO Licensing & Retail: A Song of Ice and A Song of Fire.
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Oskar Blues in cans

Oskar Blues rebrands craft beer cans

February 10, 2020

Longmont, Colo.-based Oskar Blues Brewery announced rebranded packaging for its entire lineup of canned craft beers, marking the first changes to the look of the lineup in more than 15 years.


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Milo’s Tea Co. unveiled a new look and an updated label design to reflect the heritage of the brand and what’s important to today’s consumers.

Milo’s Tea Co. unveils new look, updated label

Back label tells brand story and communicate product attributes
February 10, 2020
The redesigned packaging reinforces Founder Milo Carlton’s philosophy of using high-quality, natural ingredients, listening to customers and never sacrificing on taste.
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Johnnie Walker Blue Label Year of the Rat bottle

Art-adorned Johnnie Walker Blue Label honors year of the rat

February 6, 2020

Johnnie Walker Blue Label released a limited-edition design to celebrate the Chinese New Year.


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Zevia announced the release of Zevia Kidz, a new zero-sugar, naturally sweetened, lightly fizzy beverage line developed for children with colorful classic Disney characters Mickey and Minnie Mouse and Daisy and Donald Duck.

Kidz features Disney characters and four fruit flavors

Zevia releases zero-sugar, fizzy beverage for kids
February 6, 2020
Zevia announced the release of Zevia Kidz, a new zero-sugar, naturally sweetened, lightly fizzy beverage line developed for children.
Read More
Numi Sweet Slumber Tea and Drinking Chocolates

Numi launches sustainable packaging, new products

February 4, 2020

Numi Organic Tea introduced its new plant-based packaging that features a bright, bold, ingredients-focused look, along with two new products that feature the new product, the company says.


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Yes Way Rose Mini Bottles

Yes Way Rosé releases Mini Bubbles bottles

Single-serving bottles available at Target retailers
January 31, 2020

Yes Way Rosé launched Yes Way Rosé Mini Bubbles (187-ml bottle). Made of 100 percent Grenache grapes from the south of France, these single-serving bottles of crisp brut Rosé are a natural extension for the brand, the company says. 


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Truly Hard Seltzer Artist Collaboration

TRULY revamps flavors, packaging

Artist collaboration produces new look for TRULY new flavors
January 27, 2020

TRULY recently partnered with 12 artists from around the world for its latest packaging innovation. The artists each designed a custom piece inspired by TRULY’s 12 revamped flavors, with a one-of-a-kind box for each flavor.


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elev8 Hemp Tea

Time to elev8 brand packaging

elev8 takes bottle design up a notch
January 24, 2020

Elev8 Brands Inc. recently unveiled redesigned packaging for its lineup of ready-to-drink iced teas. The packaging also includes the company’s new logo.


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Copper Moon Coffee

Copper Moon Coffee unveils ‘out of this world’ branding

Artisan coffee brand releases new packaging
January 20, 2020

In a move designed to encourage its consumers to Reach for the Moon, Copper Moon Coffee, Lafayette, Ind., unveiled all-new packaging centered around the theme of space and coffee.


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