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Seattle-based Jones Soda Co. is turning its bottles into beacons of optimism during the COVID-19 pandemic with limited-edition “Messages of Hope” cream soda labels featuring inspirational images created by consumers. 

BOMBAY SAPPHIRE has teamed up with Print Club London to launch a limited-edition, hand-made screen printing kit as part of the BOMBAY SAPPHIRE’s “Stir Creativity at Home” series.

SodaStream, a part of PepsiCo, Purchase, N.Y., is releasing a limited-edition For the Love of Tomorrow kit featuring rainbow reusable items as a way to honor Pride Month this June during COVID-19.

This summer Heineken, a brand of HEINEKEN USA, White Plains, N.Y., is giving beer drinkers a choice of great beer taste with and without alcohol in its new 15-count multi-pack.

White Claw Hard Seltzer, Chicago, introduced its newest variety pack: Flavor Collection No. 2, featuring three new flavors: Tangerine, Watermelon and Lemon.

British beverage company NICE released a new packaging format for its range of canned wines.

Recently, Crystal Head Vodka released a new limited-edition Pride Bottle, complete with rainbow-hued glass to support and celebrate pride worldwide.

To celebrate Dogfish Head Brewings & Eats 25th anniversary, the brewpub installed a state-of-the-art canning line and will debut a series of can releases. 

Fresh Victor, producer of fresh, cold-pressed juice-based mixers for cocktails, is launching two new flavors in its new 16-ounce size: Mexican Lime & Agave and Cactus Pear & Pomegranate.

U.S. wine & spirits importer Palm Bay International and Bottega SpA, Italian producer of fine wines and spirits, introduced the Accademia Prosecco Rainbow Collection.