Regatta Craft Mixers adds six-pack format
New pack format available for all five flavors
Regatta Craft Mixers, New York, debuts its new 7.5-ounce Sleek Can six-pack format across all five flavors in the Regatta range: Regatta Bermuda Stone Ginger Beer, Regatta Light Ginger Beer, Regatta Dry Citrus Tonic, Regatta Royal Oak Ginger Ale and Regatta Pacific Sea Salt Club Soda. The new 7.5-ounce Sleek Can six-pack released in November in the grocery and liquor channels.
“Our consumers have spoken,” said Sam Zarou, Regatta Craft Mixers chief executive officer, in a statement. “They prefer the ease and convenience of six-packs for those spontaneous (and planned) on-the-go occasions. We have heard them loud and clear. Rest assured, it’s the same great flavors and award-winning tastes they love in the can, but now in a better value, grab-and-go six-pack so they can enjoy cocktails made with Regatta Craft Mixers wherever they are.
“Convenient packaging is key, but we know our consumers also want products that share their values and enhance their lifestyle,” Zarou continued. “Regatta Craft Mixers are expertly crafted in small batches using the finest ingredients to appeal to these discerning customers. Our products are American-made, non-GMO project verified, and use the finest natural ingredients and no artificial preservatives. Simply said, our craft mixers make better cocktails and are now available in a six-pack format that fits our consumer’s active and social lifestyles.”
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