PepsiCo, Purchase, N.Y., is shaking up the cocktail mixer category with the launch of Neon Zebra, a new line of non-alcohol cocktail mixers with a vibrant personality that offers a shortcut to great-tasting-cocktails in seconds, it says.

Regatta Craft Mixers, New York, debuts its new 7.5-ounce Sleek Can six-pack format across all five flavors in the Regatta range.

Perfect Beverage LLC has released its Elixir G Ginger Mix, which is a ginger concentrate made from a large amount of fresh ginger root.

Proteau announces the release of its non-alcoholic botanical aperitif, Ludlow Red, which has the same level of culinary intrigue as a beverage with alcohol, except without the alcohol, the company says.

The Murph’s Famous announced a new look along with expanded distribution. 

Cin Chili & Co. now offers Passion Pickles Mixer. 

Keith’s Nervous Breakdown LLC announced the launch of its new brand, Keith’s Nervous Breakdown Ultra-Premium Cocktail Mixers, with the launch of its inaugural mix, Keith’s Nervous Breakdown Margarita Mix, along with Rum Punch Mix.

Following the growth trend in spirits and the rise of cocktail culture, mixers used in the preparation of cocktails and mixed drinks in restaurants and bars are on a solid growth trajectory, according to the “On-Premise Bar Mixer Marketplace” report by Chicago-based Technomic.