Sokol Blosser Winery announced it is raising the bar with the creation of Evolution boxed wines, the first-ever boxed wine from Oregon, the company says. Evolution 2019 Oregon Pinot Noir and Evolution 2019 Lucky No. 9 White Blend are packaged in 1.5-liter boxes that also feature a new contemporary look for the brand. “We decided to seize the moment to innovate,” said Alison Sokol Blosser, chief executive officer, co-president and second-generation winegrower, in a statement. “The pandemic has changed the game in every possible way, and as we brainstormed out-of-the-box ways to adapt, we actually landed inside the box. Producing a boxed wine gives our customers great wine at a really friendly price point, and it also fits our core value of sustainability. Consumer demand for value and quality is growing, so Evolution in a box makes perfect sense.” Ideal for off-premise retailers to meet rising consumer demand in an expanding category, Evolution 1.5-liter boxed wines enables consumers to enjoy ultra-premium wine from Oregon in convenient, sustainable packaging that preserves the freshness of the wine for up to 30 days, the company says. The winery also is introducing new branding for Evolution to reflect a more contemporary look that fits the brand’s fun and clever personality, and appeals to Evolution's core customers, it says.
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