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Home » Topics » Beverage Industry Packaging » New Packages

New Packages
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The Dreaming Tree

Packaging furthers The Dreaming Tree’s environmental commitment

Labels made from recyclable paper
May 1, 2018

The Dreaming Tree, the California wine portfolio from musician Dave Matthews and award-winning winemaker Sean McKenzie, launched their new packaging this spring. 


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Tampico - Beverage Industry

Beverage brands unveil new labels, brand refresh

Tampico Beverages launches brand refresh for fruit-flavored juice drinks
April 13, 2018
Tampico Beverages launched a brand refresh, which includes an updated logo, website and new look and feel across its family of fruit-flavored juice drinks, website and social media channels
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Michelob ULTRA - Beverage Industry

Michelob ULTRA launches in 7-ounce bottles

New packaging expands beer consumption opportunities, brand says
April 13, 2018
Michelob ULTRA unveiled a 7-ounce bottle option, designed to give consumers a portion that will fit their needs any night of the week.
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House Wine announced the launch of new, limited-edition Rainbow Rosé Bubbles cans to celebrate and support LGBTQ equality and love in all its forms - Beverage Industry

Rainbow Rosé Bubbles canned format to support LGBTQ equality

Brand donates $2 for every case of wine sold through Aug. 31
April 13, 2018

House Wine announced the launch of new, limited-edition Rainbow Rosé Bubbles cans to celebrate and support LGBTQ equality and love in all its forms,


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FIJI Water Sports Cap

FIJI Water unveils sports cap bottle

Cap innovation opens bottled water brand to new audiences
April 5, 2018

FIJI Water, America’s No. 1 premium imported bottled water brand, recently unveiled its new FIJI Water Sports Cap bottle featuring a slim and sleek design. 


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Effen Vodka Chicago Cubs

EFFEN Vodka releases Chicago Cubs bottle

Limited-edition packaging available in time for home opener
April 4, 2018

In celebration of EFFEN Vodka as the Official Vodka of the Chicago Cubs and Wrigley Field, the brand has released a second iteration of its commemorative bottle for the 2018 MLB season, featuring the Chicago Cubs logo.


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Gin and Tonic Kit

Damrak Gin, Q Drinks release gin and tonic kit

Limited-offering packaging available throughout summer
April 2, 2018

Damrak Gin and Q Drinks have collaborated to create a craft gin and tonic kit scheduled to hit retail outlets nationwide. 


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Heineken Cooler Pack

Heineken’s CoolerPack returns for summer

18-pack to be featured on national TV throughout season
March 28, 2018

Heineken, a brand of White Plains, N.Y.-based Heineken USA, is bringing back the CoolerPack, an engineered 18-pack cardboard packaging innovation that allows consumers to chill their Heineken by removing the top of the case and adding ice. 


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Johnnie Walker released limited-edition Johnnie Walker Blue Label Year of the Dog packaging - Beverage Industry

Johnnie Walker releases limited-edition Blue Label bottle

Whisky celebrates Lunar New Year
March 16, 2018
The annual limited-edition series, now in its fifth installment, honors each Lunar New Year with a commemorative bottle inspired by the Chinese Zodiac.
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Caribou Coffee reinvented its signature coffee cup with the theme The Best of the North - Beverage Industry

Caribou Coffee’s new cup pays homage to the “Best of the North”

Design puts Midwest culture in hands of Super Bowl fans
March 16, 2018
The new cup features doodles and phrases that pay homage to life in the upper Midwest, the company says.
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