New Packages

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Johnnie Walker unveiled its limited-edition bottle featuring a new blend: Johnnie Walker Blue Label Elusive Umami.

Crystal Head Vodka announced the return of its limited-edition Bone bottle in celebration of Halloween. The packaging showcases a bone-replicated design created with an eerie yet elegant decorative finish just in time for the spooky season, the company says.

Oak Ridge Winery officially unveils a new identity for its estate-grown wine brand, Old Soul. The rebrand celebrates the tapestry of its vineyards, blending past traditions with aspirations for Old Soul’s next chapter, the company says.

From the minds behind Mind Haze comes the psychedelic new 2023 edition of the Mind Haze Tropical Hazy Mixed Pack, which includes the all-new Mind Haze Tropic Rocket IPA. 

REBBL unveiled its occasion-based packaging design. Available on shelves nationwide, the new design is featured across the beverage portfolio, spanning six daily occasions with more than 16 varieties, all developed with the mantra of “Empower the People.”

Rock n’ Roll Hall of Famer and spirits trailblazer Sammy Hagar introduced refreshed looks and enhanced formulas for two of his award-winning, top-shelf Sammy’s Beach Bar Rums: Sammy’s Beach Bar Rum Platinum and Sammy’s Beach Bar Kola Spiced Rum.

Rockin’ Protein made by Shamrock Farms announced that it is introducing a new addition to its refrigerated dairy case lineup: the Chocolate Rockin’ Protein 4-Pack. The multipack made its debut in Harris Teeter stores and has expanded to additional retailers nationwide.

Making its annual autumnal return, Dogfish Head Craft Brewery’s Punkin Ale is back. For the first time in its 29-year existence, it is available in six-packs of 12-ounce cans. Part of Dogfish Head’s Art Series, a yearly collection of four beers featuring artwork by a single collaborating artist, this year's Punkin Ale boasts packaging by Natalya Balnova.

Loverboy introduced a new Spritz Variety eight-pack and fan-favorite Black Cherry Vanilla Sparkling Hard Tea six-pack. The retail introductions follow exceptional performance through direct sales to Loverboy consumers, the company says. 

Elysian Brewing released its Pumpkin Variety Pack. Available nationwide, the 12-pack contains four varieties ― Night Owl, Punkuccino, The Great Pumpkin and Dark O’ The Moon ― with three bottles of each variety in the pack.