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Breckenridge Brewery announced a partnership with the Denver Nuggets to launch the Championship Edition Mile High City Golden Ale. Championship Edition Mile High City Golden Ale’s can features the Nuggets’ rainbow, evoking memories of the team’s storied past from 1981 to 1993 as well as Denver’s skyline.

Lobos 1707 Tequila & Mezcal, an ultra-premium agave spirit brand, announced the launch of their (LOBOS 1707) RED Limited-Edition Reposado Tequila in partnership with (RED). 

Celestial Seasonings announced a significant step forward in its commitment to improving the sustainability of its packaging. The global specialty tea brand no longer will include plastic overwrap on the boxes of more than 130 teas.

New York-based Swoon, a zero-sugar beverage brand, announced the launch of its newest campaign, Bestie. 

poppi released 16-ounce cans of its best-selling flavors, Strawberry Lemon and Orange as well as its newest flavor ― Wild Berry ― at participating 7-Eleven, Speedway and Stripes stores across the country.

The Jack Daniel Distillery unveiled the 2024 edition of a limited Jack Daniel’s Tennessee Whiskey bottle to commemorate its partnership with McLaren Racing. 

Austin, Texas-based Nutrabolt, owner of C4, is shaking up the active nutrition landscape as it announced the rebrand of its C4 pre-workout powders, including new, innovative formulations; an updated look and feel of the product; and the We Hit Harder brand equity platform. 

100 Coconuts announced the launch of its new 16.6-fluid ounce can of 100% Pure Coconut Water, now available on Amazon and select retailers this summer. 

Coors Banquet is back with its equity campaign Start Your Legacy for the second consecutive year. As part of the campaign, Coors Banquet is releasing new limited-edition packaging that pays homage to its history called The Legacy Collection.

Eat the Change announced its latest addition to the JUST ICE TEA line: ready-to-drink iced teas in a can. The new 12-ounce cans will be available in three varie-teas: Lemon Tea, Raspberry Tea, and Dragon Green Tea.