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Home » Topics » Beverage Industry Packaging » New Packages

New Packages
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Ocean Spray New Branding.jpg

Ocean Spray rolls out new brand identity

February 8, 2024

Ocean Spray Cranberries Inc. unveiled a new brand identity. The refreshed approach marks the first major brand overhaul in more than two decades. During this process, the strategy was fueled by the vision of being “wildly uncommon.”


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Remy Martin 300 year Anniversary limited bottle

Rémy Martin celebrates Lunar New Year, 300 years with limited-edition bottles

February 2, 2024

Born 300 years ago under the sign of the Dragon, Rémy Martin honors the Dragon’s return with a special Lunar New Year limited edition collection to commemorate three centuries of excellence and savoir faire.


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Element[AL] Wines aluminum bottles

Element[AL] Wines launch in aluminum bottles

February 1, 2024

Bogle Family Wine Collection announced the release of Element[AL] Wines, a wine brand with 750-ml aluminum wine bottles that are lightweight, infinitely recyclable, and are made in the shape of a traditional wine bottle. 


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SweetWater Gummies line of brews: Sour Watermelon India Pale Ale (IPA) and Cherry Limeaid IPA

SweetWater Gummies Variety pack includes 2 new flavors

January 26, 2024

SweetWater Brewing Co. released two additions to the SweetWater Gummies line of brews: Sour Watermelon India Pale Ale (IPA) and Cherry Limeaid IPA, which are available in the new Gummies Variety 12-pack.


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Labatt debuts Buffalo Sabres throwback can

Labatt debuts Buffalo Sabres throwback cans

January 25, 2024

As a partner of the Buffalo Sabres, Labatt is highlighting the fan-favorite, black and red throwback “Goathead” Sabres jersey with limited-edition cans in both Labatt Blue and Labatt Blue Light.


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JohnnieWalker_WoodDragon.jpg

Johnnie Walker Blue Label releases Lunar New Year design

January 19, 2024

Johnnie Walker Blended Scotch Whisky released a vivid new Johnnie Walker Blue Label Lunar New Year Limited Edition design created by Asian-American visual artist James Jean.


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Tropcn_Package.jpg

Tropicana debuts AI-removed Tropcn packaging

January 18, 2024

Tropicana introduced “Tropcn,” a new limited-edition packaging with the letters “AI” removed from their name to celebrate the orange juice brand’s natural ingredients.


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High_Noon_SnowbirdPack.jpg

High Noon brings sunny vibes with limited-edition Snowbird Pack

January 12, 2024

Spirit of Gallo’s High Noon introduced the High Noon Snowbird Pack. This limited-edition pack is specially crafted to bring sun-kissed vibes, regardless of the weather, the company says.


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Sapporo_Year_of_Dragon.jpg

Sapporo celebrates the Year of the Dragon with limited-edition six-pack

January 11, 2024

2024 is the Year of the Dragon and Sapporo U.S.A. is celebrating with an artist collaboration six-pack now available nationwide for a limited time. 


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Frio_Vodka.jpg

Frio Vodka’s retail launch features enhanced bottle design

January 5, 2024

Texas Brands LLC, in a partnership with Frio Vodka, announced its retail product launch, featuring an enhanced bottle design and a commitment to environmental stewardship.


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