Making it easier for 21 and older consumers to rep their favorite team on Sunday and throughout the 2023 season, Bud Light’s limited-edition NFL team packaging is back for another year. With a new look across 23 NFL teams, this year’s team cans prominently feature each team’s logo and includes a player illustration in each team’s official colors.
JDE Peet’s announced its intention to launch a new paper pack for its soluble coffee ranges. This new paper pack solution will be recyclable. It is designed to create a more sustainable ecosystem in the soluble coffee market by incentivizing the reuse of existing glass jars and tin formats, it says.
PATH announced the launch of two limited-edition Teenage Mutant Ninja Turtles: Mutant Mayhem bottles in partnership with Paramount Consumer Products. The bottles are available exclusively at Target stores nationwide and on Target.com.
Angry Orchard, a brand of The Boston Beer Co., is giving the people what they want this fall: more apple. To satisfy the masses, Angry Orchard is launching a new, exclusively-apple variety pack this fall: the Fireside Mix Pack. Featuring four apple flavors, including the OG Crisp Apple and some familiar favorites fit for the season.
Three Olives Vodka announced a major rebrand. Three Olives was reformulated with the mindfully modern drinker in mind to introduce low-calorie, zero-sugar and gluten-free vodka options across its 13 expressions. A fresh, fun bottle redesign was created to capture the essence of expressiveness and vibrancy while maintaining a sense of simplicity, it notes.
BeatBox announced its first “Partner Series” custom package in collaboration with Oklahoma State University (OSU) Athletics. Entering the second year of a three-year agreement, BeatBox kicked off the inaugural Partner Series package design featuring images of Oklahoma State University’s legendary mascot: Pistol Pete.
As the Barbiemania continues, PATH Water has launched a limited-edition Barbie bottle in partnership with Mattel. The bright pink, refillable water bottle now is available exclusively on PATH’s website, while supplies last.
Brooklyn Brewery, Brooklyn, N.Y., unveiled a limited-edition Brooklyn Lager featuring Notorious B.I.G. in homage to his vibrant legacy and in celebration of Hip-Hop’s 50th Anniversary. This limited release of Brooklyn Lager, which is celebrating its 35th anniversary this year, delivers the same bold taste it has for three decades, but for a limited time will feature an iconic image of Brooklyn’s favorite son.
GoodPop, the better-for-you frozen treat brand, is taking its mission to clean up classic treats to a new category with the launch of its first beverage, Mini Cans. Mini Cans are a sustainable choice with plastic-free, BPA-free and recyclable packaging, it says.
Captain Morgan Original Spiced Rum and Cocktail Courier teamed up to celebrate summer with Sophie’s Spiced-Up Special, the winning cocktail from the Battle of the Badtenders, presented by Captain Morgan.
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