New Packages

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Boston neighbors Harpoon Brewery and Reebok announce that they are coming together for a new collaboration: Harpoon Rec. League – The Reebok Edition, a co-branded release of the brewery’s low-cal, low-alcohol hoppy and hazy pale ale. 

Bud Light is celebrating the Stanley Cup Champions with the return of its customized championship pack honoring the Colorado Avalanche. These 2022 Stanley Cup Bottles were available during the team’s celebration parade. 

Skrewball Whiskey introduced a 100-ml can to its product lineup. This convenient option offers two servings of the sweet and savory flavored whiskey with no mixers, the company says.

This Fourth of July, Miller Lite is reimagining its iconic design to celebrate the trailblazing impact women have made in beer with the limited-edition Mary Lisle can, inspired by the country’s first recorded female brewer and her revolutionary contributions to the American brewing industry. 

Kavalan’s King Car Conductor has unveiled a new packaging design. The label design presents “King Car Conductor” written in a semi-cursive Chinese calligraphic script in gold, paired with flowing lines referencing the Snow Mountain where Kavalan sources its mineral-rich meltwaters.

Disorderly TeaHouse, a brand of Lagunitas Brewing Co., released its new VariTEA variety pack. Available in time for summer, the 12-pack contains its current flavors Yuzu Lemon and Mixed-Up Berries as well as its summer flavor Peach Slice.

Som Sleep has partnered with up-and-coming Los Angeles-based queer artist Mich Miller on a limited-edition can in celebration of Pride Month. The campaign, called Pride Dreams, will benefit the Los Angeles LGBT Center in support of its LGBTQ+ programs including healthcare and social services. 

Ceria unveiled a thought-provoking new brand identity that pays homage to Ceres, the ancient Roman goddess of the harvest, it says. The new packaging reveals earthy purple, blue and green tones that are classically inspired, yet have a modern and abstract feel for a universal appeal, it adds.

Cool Cat, a line of low-calorie wine spritzer cocktails, introduced limited-edition PRIDE-theme packaging to commemorate June as National LGBTQ+ PRIDE Month. The rainbow-themed four-packs of 12-ounce cans are available for purchase in select on- and off-premise accounts in New York, California, Florida, Connecticut and online at drinkcoolcat.com.

CANTEEN Spirits revealed an all new packaging design across all three of its lines, plus new, larger eight-can variety packs for its vodka soda line.