As the Official Beer Sponsor of the FIFA World Cup, Budweiser is launching limited-edition packaging in anticipation of the world’s most prestigious soccer competition. Budweiser is releasing special red and gold packaging donning the FIFA World Cup Trophy across the United States through the end of the year.
As football fans prepare for the kick-off in November, Coca-Cola is celebrating the journey of each fan through the real magic of the FIFA World Cup. With the majority of fans unable to travel to Qatar for the FIFA World Cup 2022, Coca-Cola will deliver the electric atmosphere of the tournament directly to their home through retail activations, including premium items and new variations of packaging which highlight country colors and shared promises.
For the fifth season, Harpoon Brewery and Dunkin’ are returning with fan-favorite beverages for adult beer and coffee lovers alike with the Harpoon Dunkin’ Box O’ Beer mix pack. Harpoon Dunkin’ Pumpkin Spiced Latte Ale is hitting shelves again, but with a new recipe to spice things up. It is joined by three new beers, all made with the taste of Dunkin’ coffee: Harpoon Dunkin’ Cold Brew Coffee Porter, Harpoon Dunkin’ Hazelnut Blonde Stout and Harpoon Dunkin’ Coffee Roll Cream Ale.
Bud Light is once again helping 21 and older fans rep their favorite team with the return of its limited-edition NFL team packaging that honors 24 teams and their fans' respective rally cries and cheers. The new packaging also includes a “For the Fans” pack to rally fans no matter which team they rep.
Cheribundi announced the launch of its 32-ounce Pure Concentrate to broaden the brand’s already extensive portfolio. Designed for recovery both off and on the field, the 32-ounce concentrate serves as an extension of the brand’s already successful single-serve concentrate launch and expansion efforts during the past year, it says.
Mighty Swell’s limited-edition Halloween Blood Orange six-pack features a chilling nightscape reminiscent of a scary movie. Additionally, the Austin, Texas-based spiked seltzer company will release a 19.2-ounce single can of hit flavor Tiger’s Blood as well as a seasonal keg of Purple Magic.
Freshie Organic Tequila Seltzer launched a variety pack featuring its original Freshie Lime flavor as well as two new flavors: Blood Orange Habanero and Grapefruit Guava. The eight-can variety pack contains four Lime, two Blood Orange Habanero and two Grapefruit Guava.
Michele Chiarlo, a family-owned and operated winery in Piedmont, Italy, is upgrading the bottle and label for its original Barbera wine, Barbera d’Asti Le Orme DOCG, beginning with the 2020 vintage. The new design matches the artistic and sustainable visions of the winery, the company says.
Building on its longstanding commitment to environmental sustainability, FIJI Water has transitioned its iconic and best-selling 500- and 330-ml bottles to 100% recycled plastic (rPET) in the United States. The move is a substantial step in reducing plastic waste and replaces almost 65% of FIJI Water’s bottle volume in the United States with recycled material, it says.
Ultima Replenisher announced the launch of a Tropical Variety Pouch packed with flavors including new Passionfruit, Blue Raspberry, Pink Lemonade and Watermelon.
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