New Packages

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Oskar Blues Brewery announced plans to build upon the legacy of its flagship — Dale’s Pale Ale — by adding two Dale’s-branded beers to the lineup along with a refreshed packaging featuring bold Dale’s-forward branding. Dale’s American Light Lager and Dale’s American Double IPA now will join Dale’s Pale Ale in discernable white, red and blue cans, respectively.

SAYSO, a craft cocktail tea bags brand, is unveiling new product packaging and two new flavors just in time for the brand’s one-year anniversary. SAYSO will replace its current box packaging with pouches made from post-consumer recycled materials, which will be available for purchase on the brand’s website. 

Tequila Avión is cementing its role within today’s golf traditions with an elevated offering for golf lovers, dads and tequila connoisseurs. Tequila Avión is partnering with professional basketball player Nick Young and former football wide receiver Victor Cruz to show how the perfect pairing accessory and caddie wisdom make for an even greater game, the company says.

Fishers Island Lemonade debuted an elevated new look with a lifestyle aesthetic for each of its canned cocktails and transitioning into paperboard wrap for all four-packs and variety packs. 

Red Bull exclusively released its Red Bull Racing Cans at U.S. locations of convenience store chain Circle K. The cans feature racing champion Max Verstappen and teammate Sergio Perez.  

Bizzy Cold Brew, maker of the 18-hour, slow-brewed cold brew available in ready-to-drink bottles, grounds and eco-friendly brew bags, unveiled new branding. The refreshed look comes with a new logo and bottle and was updated to better represent the product and brand’s ethos, including dedication to quality, transparency, sustainability and high caffeine content, it says.

Rambler, the independent sparkling water company from Texas, has partnered with Texas Parks and Wildlife Foundation (TPWF) to release commemorative packaging celebrating 100 years of Texas State Parks, available exclusively at H-E-B in stores, curbside or delivery. 

Kona Big Wave, the premium island-style beer, is encouraging fans to “Bring the Aloha” with a campaign celebrating the brand’s relaunch that features a brand-new logo, refreshed packaging design and four new commercials ― all centered on a new brand world firmly rooted in Hawaii’s powerful aloha spirit.  

Four Roses Distillery announced its global brand refresh, the first update for the brand since 2006. The new visual identity also comes as Four Roses, a heritage brand that predates Prohibition, celebrates its 135th year. Consumers will see the refreshed branding across all of Four Roses’ bourbon bottles, and on its new website.

Kove announced the debut of its new fresh look and the addition of flavors to its existing line of canned cocktails. Featuring vivid, attention-grabbing branding and sleek can design, Kove’s new design can be found as part of its summer variety pack.