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Home » Topics » Beverage Industry Packaging » New Packages

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Michelob ULTRA, NBA debut its 22-23 NBA Team Can collection

December 9, 2022

Michelob ULTRA is teaming up with the NBA to unveil the 2022-2023 Michelob ULTRA NBA Team Cans to coincide with Art Basel. This year’s Michelob ULTRA NBA Team Cans are available for a limited time beginning at local beverage retailers and arenas in participating markets.


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Boxed Water to unleash ‘Jurassic World’-inspired cartons for 2023

December 8, 2022

Boxed Water Is Better is teaming up with Universal Products & Experiences to offer renewable packaged water as a part NBCUniversal’s efforts to help reduce plastic waste. Launching in March 2023, the Jurassic World-inspired Boxed Water collection will be available in grocery store locations in the United States.


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Brugal 1888 reveals Miami artist collaboration with Alexander Mijares

December 2, 2022

Brugal unveiled a limited-edition, luxury collection of bespoke Brugal 1888 bottles designed by celebrated Miami artist, Alexander Mijares. 


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Wild Tonic unveils Sedona-inspirits rebrand

December 1, 2022

Wild Tonic, a brand of Jun (made with honey instead of cane sugar, like traditional kombucha), debuted refreshed packaging. The renewed design will be featured on the brand’s 12-ounce glass bottles and slim cans. 


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Essentia Water & Wine box delivers side-by-side combo this holiday season

November 23, 2022

Essentia Water and House Wine partnered to release the Essentia Water & Wine box, a side-by-side combo of Essentia Water and House Wine. Each limited-edition Water & Wine box includes both red and white wine, with the equivalent of four standard 750-ml bottles each of House Wine Sauvignon Blanc and Original Red Blend. 


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Nespresso unveils new range of home compostable coffee capsules

November 22, 2022

For 30 years, Nespresso has been dedicated to bringing its consumers the ultimate coffee experience in a responsible way. It renewed that commitment by announcing a new range of paper-based home compostable capsules.


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Stella Artois, We’re Not Really Strangers collaborate for bottle

Limited-edition packaging available in select markets
November 18, 2022

Stella Artois is collaborating with the popular card game and social platform We’re Not Really Strangers to launch a limited-edition bottle made to foster deeper human connection. The bottles feature peel-off labels that reveal questions and thought starters from We’re Not Really Strangers, such as “what’s a feeling you wish you could feel again?”


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Party on with Truly's 2022 Holiday Party Pack

Two new hard seltzer flavors join lineup
November 17, 2022

Following up on last holiday season's popular hard seltzer variety pack, Truly Hard Seltzer announced the return of its Holiday Party Pack with two flavors from 2021 and two new flavors.



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Devils Backbone, AFP partner for holiday variety pack

November 11, 2022

This holiday season, Devils Backbone partnered with Awkward Family Photos (AFP) to present the festive Vienna Lager Variety Pack, a “grown up” expansion to the AFP fan-fave card game. 


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Budweiser unveils 2022 Limited-Edition Holiday Cans

November 10, 2022

Budweiser unveiled its 2022 Limited-Edition Holiday Cans. The design of this year’s cans feature warm, traditional seasonal colors and the beloved Budweiser Clydesdales, the company says.


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April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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