Powerade announced an all-new formula and new-look packaging at retail this year. Powerade’s new formula now comes with 50% more electrolytes compared with competitive sports drinks. The formula also includes vitamins C and B. To complement the new formula, Powerade refreshed its packaging with a bold new look, featuring vibrant flavor colors on label to create an eye-catching lineup at retail shelves, it says.
Amber Beverage Group (ABG) has launched a new addition to its KAH Tequila range: KAH Huichol Limited Edition, a collection of hand-decorated, beaded bottles. The series of individually numbered bottles is named after the native Mexican tribe who are creating these artworks.
2 Towns Ciderhouse announced its The Bad Apple now is available in four-packs of 12-ounce cans in 15 U.S. states for the first time since its original launch in 2010. The Bad Apple is sold in 500-ml bottles, on draft, and now 12-ounce cans.
Reserva de la Familia, Jose Cuervo’s ultra-premium collection of artisanal small-batch tequilas, announced its 2023 collector’s box, designed by artists Rolando Flores and Gabriel Cázares of the Mexico-based Tercerunquinto Collective.
Brisbane-based drinks company Mandatory Spirit Co. announced the launch of spirits in a 1.5-liter box. Mandatory Spirit Co. also is moving toward a more sustainable production of spirits by introducing the use of bag-in-box (BIB) packaging.
Love Cork Screw partnered with Peacock to support the new series “The Best Man: The Final Chapters.” To coincide with the series, consumers can purchase premium gift bundles, which include wine, candles, body butter, apparel, and more.
Two Roads Brewing Co. unveiled its first-ever, portfolio-wide packaging refresh – one that speaks to a more consumer packaged goods-oriented approach to the brewer's brand, shelf presence and marketing support, the company says.
CANPACK has recently collaborated with Bavaria (ABI Colombia) on a limited edition launch of its Club Colombia beer. Through this premium brand, Bavaria aims to pay tribute to Colombia's rich and diverse heritage, it says.
Blake’s Hard Cider (BHC) released Celebration Mode, a mixed 12-pack comprised of BHC’s newest flavors, which is available across BHC’s 28-state distribution footprint. BHC’s Winter edition Celebration Mode features American Apple Imperial Style, Peach Party, Mule de Pomme and Grand Cherry.
Lobos 1707 Tequila and Mezcal now are offering the brand’s award-winning Joven and Reposado in 375-ml bottles. Derived from 100% Blue Weber agave plants, harvested and bottled in Jalisco, Mexico, Lobos 1707 originally launched in 2020 with 750-ml bottles.
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