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Home » Topics » Beverage Industry Packaging » New Packages

New Packages
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LabattBlue_PenguinsCan_900.jpg

Labatt debuts retro Pittsburgh Penguins can design

November 2, 2023

Labatt is taking an icy trip back to the ’90s with retro cans for the 2023-2024 hockey season. This year, as a proud partner of the Pittsburgh Penguins, Labatt is highlighting the fan-favorite, throwback Penguins jersey. These limited-edition cans are available in both Labatt Blue and Labatt Blue Light.


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Harpoon Brewery releases Golden Can as part of Spread Holiday Cheer giveaway

October 27, 2023

Harpoon Brewery announced the launch of its Spread Holiday Cheer giveaway. Golden cans are hidden in limited edition, Golden Can 12-packs of Harpoon IPA that are hitting the shelves now. 


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HardinsCreekTrio_900.jpg

The Hardin’s Creek Kentucky Series Trio now available on ReserveBar

October 26, 2023

The Hardin’s Creek Kentucky Series Trio features three 200-ml bottles: one of Clermont, Frankfort and Boston. The Trio allows whiskey fans to experience each expression side-by-side and discover how the nuances and diverse landscapes at each campus have affected the flavor profile.


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Rancho La Gloria drops limited-edition Day of The Dead bottles

October 20, 2023

Rancho La Gloria is launching limited-edition Day of the Dead inspired labels. The brand’s best-selling Lime and Strawberry ready-to-drink (RTD) Margaritas will showcase the new design in 1.5-liter bottles. 


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Tequila Don Julio release package in celebration of Día de Muertos

October 19, 2023

In celebration of Día de Muertos on Nov. 1 and 2, Tequila Don Julio released the Tequila Don Julio 70: Día de Muertos Artist Edition as a tribute to one of the most anticipated Mexican holidays of the year, where traditions unite generations of friends and family.


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FRE launches mini alcohol-removed wines

October 13, 2023

FRE Alcohol-Removed Wines announced the launch of its 187-ml “mini” wines, now available in the FRE Chardonnay and Cabernet Sauvignon varietals. This new offering will be available at major retailers across the country beginning in October.


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PATH debuts Halloween 7-Day Refill Challenge bottle

October 12, 2023

PATH has debuted a limited-edition Halloween 7-Day Refill Challenge bottle in partnership with CVS. This 25-ounce aluminum water bottle will be available throughout the month of October while supplies last at CVS stores nationwide and on PATH’s website.


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ShineWater debuts ‘Trolls Band Together’ cans

October 6, 2023

ShineWater will debut the limited-edition “Trolls Band Together” cans and pouch packaging this fall ahead of the film’s Nov. 17 release. Through this partnership, ShineWater pouches also will be distributed in limited-edition packaging, which will also feature characters from “Trolls Band Together.”


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Johnnie Walker launches limited-edition bottle for Blue Label Elusive Umami

October 5, 2023

Johnnie Walker unveiled its limited-edition bottle featuring a new blend: Johnnie Walker Blue Label Elusive Umami.


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Crystal Head Vodka launches specialty Bone bottle

September 29, 2023

Crystal Head Vodka announced the return of its limited-edition Bone bottle in celebration of Halloween. The packaging showcases a bone-replicated design created with an eerie yet elegant decorative finish just in time for the spooky season, the company says.


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