Boxed Water to unleash ‘Jurassic World’-inspired cartons for 2023
Boxed Water Is Better is teaming up with Universal Products & Experiences to offer renewable packaged water as a part NBCUniversal’s efforts to help reduce plastic waste. Launching in March 2023, the Jurassic World-inspired Boxed Water collection will be available in grocery store locations in the United States.
“We are proud that Universal is lending one of their most iconic brands to Boxed Water in an effort to address the plastic problem in America and make sustainable sipping more fun,” said Daryn Kuipers, CEO and cofounder of Boxed Water, in a statement. “The initiative is one of many in our commitment to reduce waste.”
The Jurassic World-inspired collection will consist of six fan-favorite dinosaurs from the Jurassic World franchise, including T. rex, Stegosaurus, Mosasaurus, Carnotaurus and, of course, Blue ― the famous Velociraptor. Each carton also will feature a fun dinosaur-related fact and additional details that Jurassic World fans will enjoy, it says.
Based on an independent ISO-certified Life Cycle Analysis, Boxed Water is comprised of 92% plant-based packaging, including a cap made from the tree pulp waste of sustainably harvested pines. Boxed Water has a 36% lower carbon footprint and 43% less fossil fuel use than their plastic counterparts, and can be recycled in a majority of U.S. recycling facilities, according to the company.
Boxed Water will plant two trees with each post on social media that includes the Jurassic World carton, with a goal to plant 3 million trees with the National Forest Foundation (NFF). Already, Boxed Water has planted 1.3 million trees with the NFF as part of its ongoing “You post. We plant.” social campaign.
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