Harpoon Brewery and DraftKings Inc. announced the release of a new, limited edition 12-pack in time for the Celtic’s on-going run in the NBA playoffs and the Red Sox resurgence in MLB: a Rec. League Get In The Game! 12-Pack. The co-branded 12-pack, tied to DraftKings’ launch of mobile sports betting in the Commonwealth, is available now at select locations in Massachusetts.
DEMON SPIRITS LLC, maker of Sinfully Smooth DEMON Spiced and DEMON TropiCoco Rum, teamed up with Kinsbrae Packaging and 17A Distillery in Las Vegas to deliver the Demon Rum Eco Bottle, made from 94% recycled paperboard. The Demon Rum Eco Bottle uses 84% less water, six times less carbon and is five times lighter than a glass bottle of the same size, the company says.
Sprecher Brewing Co. and Ardagh Glass Packaging – North America (AGP – North America), a business of Ardagh Group, announced a supply agreement where AGP – North America will continue to manufacture all of Sprecher’s glass beer and beverage bottles, including the recently redesigned custom 16-ounce glass bottle.
The Jack Daniel Distillery announced a limited-edition Jack Daniel’s Tennessee Whiskey to commemorate its partnership with McLaren Racing. Available in select Formula 1 race markets across the globe, the limited-edition Tennessee Whiskey features a custom label and packaging that honors the pioneering founders behind Jack Daniel’s and McLaren Racing ― Mr. Jack Daniel himself and Bruce McLaren.
Knob Creek, a brand of Beam Suntory, announced the addition of an age statement to its Kentucky Straight Rye Whiskey. This seven-year age statement is a testament to the craftsmanship, patience and care behind its super-premium whiskey and reinforces the brand’s dedication to producing world-class whiskies for its consumers, the company says.
Brew Dr. Kombucha announced the launch of their new branding and packaging. The fresh look includes a refreshed logo, a new label, and the introduction of two new flavors: Strawberry Fields and Pineapple Paradise.
Smirnoff ICE is reimagining what it means to be a classic, starting with a modern redesign showing up in a new nationwide campaign, alongside a star-studded roster of new celebrity partners and fresh new packaging.
CBD sparkling water and wellness brand Day One Beverages announced a refresh to the design of its CBD Sparkling Waters. The CBD sparkling waters now are available in slim can form to heighten consumer experience and make the benefits of ready-to-drink CBD increasingly more accessible, it says.
Blue Moon was born in a ballpark in 1995, first brewed out of a love for baseball in the Sandlot Brewery at Coors Field. Originally named Bellyslide Wit as a nod to the act of sliding onto base, the beer evolved to become the iconic Blue Moon Belgian White Belgian-Style Wheat Ale. To kick off the 2023 season, Blue Moon is paying homage to its original name for a limited time only.
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