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Wine & SpiritsNew Packages

Kove debuts new look, fresh flavors

Kove_BeachDaysPack_900.jpg
June 16, 2023

Kove announced the debut of its new fresh look and the addition of flavors to its existing line of canned cocktails. Featuring vivid, attention-grabbing branding and sleek can design, Kove’s cocktail-inspired flavors offer a ready-to-drink (RTD) option that is plant-based, gluten-free and low-ABV (5%), the company says. 

Kove’s beverages are fermented from an exclusive tisane blend (botanical infusion) using the highest-quality, organic ingredients, it notes. As a celebration of these premium ingredients, the bright packaging is designed to reflect the drink’s vibrant colors found in nature. The three new flavors, Party Wave Punch, Beaches & Peaches and Desert Rose Paloma, join Kove’s flagship flavor, Dragon Fruit Margarita, to complete the brand’s summer variety pack. 

“We are excited to share the refreshing new look and carefully crafted flavors of Kove,” said Alex Montelbano, chief executive officer and founder of Kove, in a statement. “As a company, we celebrate creativity from the people we hire and the product we make. Today, we get to share our art and craft with the world. This new era of the brand is a testament to our growth as a team and our commitment to delivering a truly San Diego-inspired beverage.” 

Kove’s newest line is available for purchase at select Sprouts, Barons, BevMo, Total Wine and Lazy Acres as well as San Diego restaurants and bars. A 12-pack featuring all four flavors, the “Beach Days” pack, retails for $19.99 and a single-flavor four-pack retails for $10.99.


KEYWORDS: packaging redesign Ready-to-Drink (RTD) Cocktails variety pack

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