New Packages

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Building on its longstanding commitment to environmental sustainability, FIJI Water has transitioned its iconic and best-selling 500- and 330-ml bottles to 100% recycled plastic (rPET) in the United States. The move is a substantial step in reducing plastic waste and replaces almost 65% of FIJI Water’s bottle volume in the United States with recycled material, it says. 

Ultima Replenisher announced the launch of a Tropical Variety Pouch packed with flavors including new Passionfruit, Blue Raspberry, Pink Lemonade and Watermelon.  

González Byass USA is releasing Brandy Presidente with a new label and bottle to showcase the brandy’s heritage with “De Mexico Para Todos” (translating to from Mexico from all) embossed on the bottle to celebrate the brand’s heritage.

The Lagunitas Brewing Co. announced a packaging redesign across its portfolio of brands. The fan-favorite Lagunitas dog is now front-and-center on all cans, bottles and packs that will hit shelves beginning in October. 

The Coca-Cola Co. announced that two of its biggest brands in North America are taking major steps to support a circular economy for plastic packaging. DASANI is rolling out bottles made from 100% recycled PET plastic (excluding caps and labels), and Sprite is transitioning from green to clear plastic to increase the material’s likelihood of being remade into new beverage bottles. 

KLYR Rum, a silver rum disrupting the category and proud sponsor and preferred rum of the Philadelphia Phillies, has released a new American flag bottle. The new bottle design helps to highlight the brand’s presence in the United States and the fact that the rum is American made, the company says.

Rémy Martin, Cognac Fine Champagne, and Grammy award-winning musical artist Usher have teamed up to launch the Usher x Rémy Martin 1738: A Taste of Passion global campaign, featuring a limited-edition bottle and NFT, whose design was inspired by A.I. integrated technology. 

International Delight is bringing back the magic of the holidays to a creamer aisle. The coffee creamer brand, in partnership with Dr. Seuss Enterprises, is spreading cheer with a festive line of holiday creamers featuring one of the season’s most iconic characters: The Grinch. The creamers are on shelves now and available through the holidays.

Dos Maderas, premium, aged rums distilled in the Caribbean and finished in Spain, is launching limited-edition VAPs featuring custom Tiki Mugs alongside its Dos Maderas 5+3 Rum. These limited-edition mugs will tell the story of the Dos Maderas brand, showcasing its Caribbean origins through design, it says.

Select Aperitivo is partnering with La Marca Prosecco to offer the Select Spritz Gift Pack. Available in key markets beginning July 15, the gift pack includes one bottle of Select Aperitivo alongside one bottle of La Marca Prosecco and one branded Select Spritz glass, in a ruby red gift pack.