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Following up on last holiday season's popular hard seltzer variety pack, Truly Hard Seltzer announced the return of its Holiday Party Pack with two flavors from 2021 and two new flavors.

This holiday season, Devils Backbone partnered with Awkward Family Photos (AFP) to present the festive Vienna Lager Variety Pack, a “grown up” expansion to the AFP fan-fave card game. 

Budweiser unveiled its 2022 Limited-Edition Holiday Cans. The design of this year’s cans feature warm, traditional seasonal colors and the beloved Budweiser Clydesdales, the company says.

Franzia has dressed up its Franzia Chardonnay box with a colorful holiday ugly sweater design, available for a limited time only. The classic knit holiday sweater graphics are accompanied by a printed-on-the-box bow and gift tag.

Loverboy introduced four new sparkling hard tea flavors now available in a first-ever eight-can variety pack. The new flavors, Mango Pear, Pineapple Hibiscus, Half Tea & Half Lemonade, and Black Cherry Vanilla, are all made with organic brewed tea and are gluten free, 90 calories or less and contain zero grams of sugar, like all Loverboy hard tea flavors.

BOMBAY SAPPHIRE and the Basquiat Estate revealed the third edition of the brand’s artist designed Special Edition bottle, which pays homage to cultural icon and prolific artist Jean-Michel Basquiat. 

Martinelli’s, a producer of premium 100% apple juice, now is available in a 1-liter glass bottle, delivering the same quality product in a new, convenient size. This new, easy-to-handle 1-liter bottle is replacing the temporarily unavailable 1.5-liter apple-shaped bottle. In 2021, supply chain constraints led to major glass shortages making it necessary to find new packaging solutions.

Graham + Fisk’s Wine-In-A-Can announced the release of two limited-edition holiday offerings: a holiday variety pack containing 12 cans of award-winning wine-in-a-can adorned in a festive red box and its flagship holiday release of a 24-pack case of wine packaged as an Advent Calendar for holiday consumption, it says.

Czech energy drink Big Shock! has deployed Ardagh Metal Packaging’s new H!GHEND technology as part of a special-edition can to mark the launch of combat game Call of Duty: Modern Warfare II.

To ring in the holiday season, Woodford Reserve debuts a new look for its annual holiday bourbon bottle. The golden label complements the rich color of the bourbon and conveys the joyful spirit of the holiday season, which brings friends, family, and loved ones together in a spectacle of celebration, the company says.