Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBook
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • eNewsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Wine & SpiritsNew Packages

Jose Cuervo releases 2023 collector’s box

JoseCuervo2023Box_900.jpg
January 24, 2023

Reserva de la Familia, Jose Cuervo’s ultra-premium collection of artisanal small-batch tequilas, announced its 2023 collector’s box, designed by artists Rolando Flores and Gabriel Cázares of the Mexico-based Tercerunquinto Collective. The piece of custom art, titled “Structuring a Landscape”, features a geometric abstraction of the landscape of tequila, Mexico and will adorn the 2023 limited-release collector’s box of Reserva de la Familia Extra Añejo. 

Since 1995, Jose Cuervo has worked with internationally recognized artists with roots in Mexico to design the box artwork for Reserva de la Familia Extra Añejo. Each box is an authentic collector’s item, with a limited quantity produced annually before a new artist is chosen. Previous artists include Gonzalo Lebrija, Pedro Friedeberg, Carlos Aguirre, Ricardo Pinto and many more. Every artist is selected by a team of art curators including 11th generation Cuervo family member and CEO of Jose Cuervo, Juan Domingo Beckmann, Executive Director of El Museo del Barrio in New York City, Patrick Charpenel and founder of Zona Maco, Mexico’s No. 1 art fair, Zélika García.  

The Tercerunquinto Collective were selected as this year’s artist collaborators due to their meticulous art process that involves heavy field research, the company says. To create this year’s box, the Collective first visited Tequila, Mexico ― the birthplace of the iconic spirit and home to Jose Cuervo ― to understand the most recognizable parts of the agave landscape. The artists then abstracted the landscape using geometric patterns, creating a loose interpretation of the colors and shapes that make up the agave fields. The presenting design invokes the brightness of the volcanic obsidian and roughness of the rock from Tequila’s volcano and the gentle texture of the skin of the agave plant in three distinct layers, the company says.  

The artwork also pays homage to Reserva de la Familia Extra Añejo, the award-winning pinnacle of the Cuervo portfolio. “Reserva de la Familia is the jewel of Jose Cuervo’s brands. It’s the first Extra Añejo tequila in the world,” said Alex Coronado, Jose Cuervo’s Master Distiller, in a statement. “Reserva de la Familia has always been part of the family reserve to celebrate special occasions. When the company celebrated 200 years in 1995, we decided to share it with the world.” 

The tequila’s layered, complex taste is the result of an elaborate aging process in new American and French oak barrels using only the most flavorful inner portions of the agave plant, the company says. The result is a tequila with a complex mix of flavors, a rich bouquet and an ultra-smooth finish, it adds.  

The artisanal qualities also are present in the tequila’s unique bottle and packaging, all done by hand. The tequila is bottled in hand-blown glass, with each label individually adhered to the bottle before being dipped in wax and embellished with the Cuervo family crest. Every bottle is then hand-signed, numbered and dated ― further demonstrating that every bottle produced as part of this limited release is truly one of a kind. 

The 2023 artist-designed box is now available for purchase at specialty retailers throughout the United States or online at Reserve Bar at an SRP of $185.


KEYWORDS: gift packs Jose Cuervo tequila

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Wine & Spirits
    By: Lauren Sabetta
  • Younger generation displays unique habits when it comes to beverage consumption

    Generation Z shakes things up in beverage

    Experts share that Gen Z is changing the standard on what...
    Beverage News
    By: Chloe Alverson
Subscribe For Free!
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

Popular Stories

halfday sodas

Beverage-makers turn to fiber, prebiotics and more to support consumer needs

smoothie

Opportunities abound for relaxation, stress-relief beverages

Anheuser-Busch Brewing Futures

Anheuser-Busch announces $300 million investment in US manufacturing

Vote for your favorite new product

Have your say in what makes it to the top this month!
Vote for your favorite new product and help us celebrate excellence.


VOTE NOW!

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Amanda Del Buono

    Jose Cuervo releases limited-edition swimsuit

    See More
  • Jose Cuervo Day of the Dead Bottles

    Jose Cuervo celebrates Día de Muertos with packaging

    See More
  • Jose Cuervo Tradicional

    Jose Cuervo Tradicional 

    See More

Related Products

See More Products
  • GlobalData_Consumer.jpg

    Opportunities in the Americas Wine Sector

  • GlobalData_Consumer.jpg

    Opportunities in the Americas Spirits Sector

See More Products
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing