Reserva de la Familia, Jose Cuervo’s ultra-premium collection of artisanal small-batch tequilas, announced its 2023 collector’s box, designed by artists Rolando Flores and Gabriel Cázares of the Mexico-based Tercerunquinto Collective. The piece of custom art, titled “Structuring a Landscape”, features a geometric abstraction of the landscape of tequila, Mexico and will adorn the 2023 limited-release collector’s box of Reserva de la Familia Extra Añejo.
Since 1995, Jose Cuervo has worked with internationally recognized artists with roots in Mexico to design the box artwork for Reserva de la Familia Extra Añejo. Each box is an authentic collector’s item, with a limited quantity produced annually before a new artist is chosen. Previous artists include Gonzalo Lebrija, Pedro Friedeberg, Carlos Aguirre, Ricardo Pinto and many more. Every artist is selected by a team of art curators including 11th generation Cuervo family member and CEO of Jose Cuervo, Juan Domingo Beckmann, Executive Director of El Museo del Barrio in New York City, Patrick Charpenel and founder of Zona Maco, Mexico’s No. 1 art fair, Zélika García.