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Fire Department Coffee, a firefighter- and veteran-owned brand, unveiled its new espresso lineup: Skull Crushing Instant Espresso.

Yellowstone Bourbon announced the launch of Yellowstone Cocktails, a new offering of premium ready-to-serve cocktails. 

Afterdream, a new brand of microdosed, non-alcohol cannabis beverages, unveiled its signature ready-to-drink cans, offering a functional alternative to alcohol, it says. 

MUD\WTR has entered an entirely new category with the launch of Nourish, its first-ever mental wellness protein powder. 

BeatBox announced the expansion of its flavor multiverse with the addition of Mystic Grape.

Slice Soda, a brand of Suja Life, announced the launch of its newest flavor: Watermelon.

Jim Beam introduced Jim Beam Sunshine Blend, its latest innovative bourbon, arriving just in time to brighten the North American summer, it says.

Supergut, a leader in gut-health innovation, announced the launch of three new flavors of its GLP-1 Booster: Blood Orange, Raspberry Lemon and Watermelon Lime.

Caribe Cooler, Mexico's ready-to-drink (RTD) alcohol beverage, is officially launching in the United States. 

Bones Coffee Co. is bringing full-on flavor with the return of its Fall Flavors collection, headlined by two new flavors: Frosted Pumpkin Roll and Blackberry Cobbler.